# No-Sweat Chilling Foams Japanese Summer Cooling Sprays Offer an Alternative to Air Conditioning By Omar Yusuf | Published 2011-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-ice-cooling-spray References: [japantrends](http://www.japantrends.com/cool-japan-products-beat-summer-heat/) & [jp-health](http://www.jp-health.com/shop/coolspray/10082501.html) Although these ice-cold Japanese summer cooling sprays have been on the market for a while in Japan, products like ‘Ice Spark’ and ‘Hokkyoku Monogatari’ (directly translated: Tales of the North Pole) have suddenly exploded in popularity on the Mainland due to the season’s blistering heat. The idea is simple: the cans release a [chilling foam](https://www.trendhunter.com/trends/carbonated-foam), which can be applied anywhere on the body. Eventually the foam hardens -- maintaining its cooling properties -- and can be [worn like a wristband](https://www.trendhunter.com/trends/wearable-cooling) or made to look like body graffiti. The reason for this bizarre idea’s sudden fashionability? ‘Setsuden,’ a word which roughly means energy-saving, has become a national priority among the Japanese, especially in light of the recent instability caused by the Tohoku earthquake in March. So instead of blasting the air conditioning all summer, maybe we should take a cue from the citizens of Nippon and start economizing our energy use. Unfortunately, Japanese summer cooling sprays haven't caught on elsewhere in the world; however, it’s only a matter of time before we’re all spraying this silly stuff around! ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Ice-cold Cooling Sprays:** Disruptive innovation opportunity: Develop innovative and eco-friendly cooling sprays for global markets. - **Energy-saving Products:** Disruptive innovation opportunity: Create energy-saving alternatives to traditional air conditioning systems. - **Personal Cooling Solutions:** Disruptive innovation opportunity: Design wearable and customizable cooling products for individuals in hot climates. ### Where This Applies - **Consumer Goods:** Disruptive innovation opportunity: Transform the consumer goods industry by introducing innovative cooling products. - **Home Appliance:** Disruptive innovation opportunity: Revolutionize the home appliance industry by developing energy-efficient cooling solutions. - **Wellness and Personal Care:** Disruptive innovation opportunity: Tap into the growing wellness and personal care industry with cooling solutions for relaxation and comfort. ## Related on Trend Hunter - [Personal Air Conditioners](https://www.trendhunter.com/trends/silent-cicada.md) - [Wearable Air Conditioning Systems](https://www.trendhunter.com/trends/coolify-air.md) - [Wearable App-Connected AC Units](https://www.trendhunter.com/trends/gloture-wearcool.md) - [Wearable Air Conditioners](https://www.trendhunter.com/trends/qoola.md) - [Cooling Body Sprays](https://www.trendhunter.com/trends/cooling-body-sprays.md) - [Cooling Outdoor Neckbands](https://www.trendhunter.com/trends/coolify-2s.md) - [Sensorial After-Sun Foams](https://www.trendhunter.com/trends/after-sun-ice-foam.md) - [Cool-Off Supermarket Aisles](https://www.trendhunter.com/trends/chill-out-zone.md) - [Low-Power Outdoor AC Units](https://www.trendhunter.com/trends/green-kinoko-kensho.md)