# Japanese Gin Spirits Ukiyo is a Premium Brand Sharing Products Like Blossom & Yuzu By Laura McQuarrie | Published 2021-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/09/kirker-greer-unveils-japanese-gin-range/) & [kirkergreer](https://kirkergreer.com/) Kirker Greer Spirits created a Japanese gin brand with two unique expressions: Blossom Gin and [Ukiyo](https://www.trendhunter.com/trends/ukiyo-spirits) Yuzu Gin. Crafted on Japan’s Kyushu Island, Ukiyo is a premium brand that makes the most of locally sourced grains that are distilled into [shōchū](https://www.trendhunter.com/trends/58-and-co-shch), which is later infused with botanicals such as juniper, mandarin and spices. The products are packed into bottles with two-color designs that reference the mountains and oceans of Japan. The 40% ABV gin spirit is already a hotly anticipated release, as it has already sold out on pre-order in multiple countries (the UK, Germany, the Netherlands and Australia.) Outside of the common [fruit-forward gin launches](https://www.trendhunter.com/trends/mango-passionfruit-gin), these new expressions promise a unique experience with flavor and a aroma, plus a taste of a globally inspired gin that promises to stand on its own, and add interest to cocktails. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 59% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Locally Sourced Botanicals:** The use of locally sourced grains and botanicals when making spirits is a growing trend that can disrupt the traditional distilling industry. - **Unique Gin Expressions:** The demand for unique gin expressions that offer new flavor experiences represents an opportunity for distillers to create and introduce innovative gin flavors to the market. - **Global Inspiration:** Inspiration from global flavors can be a disruptive innovation opportunity in the gin market, appealing to a consumer preference for unique and exotic taste experiences. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverage industry can leverage the trend of unique gin expressions and source locally grown botanicals to create new brands and innovative flavors. - **Tourism:** The use of local, unique botanicals to create spirits is an innovative approach that can attract tourists to distilleries and local communities where the ingredients grow. - **Packaging:** Innovative packaging design, like two-color bottle designs, can disrupt the traditional packaging in the spirits industry, making it more visually appealing and thus driving sales. ## Related on Trend Hunter - [Japanese Spiced Botanical Gins](https://www.trendhunter.com/trends/ukiyo-spirits.md) - [Peppery Yuzu Gins](https://www.trendhunter.com/trends/ukiyo-yuzu-gin.md) - [Ancient Grain Japanese Gins](https://www.trendhunter.com/trends/ukiyo-gin.md) - [Citrusy Japanese-Style Gins](https://www.trendhunter.com/trends/love-drinks-etsu-gin.md) - [Collaborative Retailer Gins](https://www.trendhunter.com/trends/ukiyo-japanese-nashi-pear-gin.md) - [Citrusy Strawberry Gins](https://www.trendhunter.com/trends/japanese-yuzu-white-strawberry-gin.md) - [Premium Japanese Botanical Gins](https://www.trendhunter.com/trends/sasshu-craft-gin.md) - [Japanese Plum-Flavored Gins](https://www.trendhunter.com/trends/ki-no-bai.md) - [Botanical Japanese Gins](https://www.trendhunter.com/trends/sasshu.md)