# Watermelon-Shaped Dumplings This Japanese Dessert Now Comes in a Refreshing Summer Edition By Laura McQuarrie | Published 2016-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-dessert References: [en.rocketnews24](http://en.rocketnews24.com/2016/07/11/watermelon-dango-traditional-japanese-dessert-gets-a-new-look-for-summer-with-an-amazing-flavour/) & [yagumodango](http://www.yagumodango.com/fs/yagumo/chocomanto/suika) Dango are known as [traditional Japanese desserts](https://www.trendhunter.com/trends/memories-of-japan) that are typically arranged and eaten on a stick and served warm or fried. For the summer months, confectionery company Yagumo Dango is introducing a special-edition [frozen dumpling treat](https://www.trendhunter.com/trends/taste-the-hype) that takes after the look and taste of a watermelon. The ice cream-inspired frozen watermelon-inspired treat is made with a matcha green tea chocolate coating that covers a bright pink interior complete with black sesame seeds to imitate the inside of a real melon fruit. The inventive Yagumo Dango treat shows the way that traditional foods can be completely reimagined in new forms, flavors and textures for a particular season. Watermelon flavors are showing up in many new Asian treats, especially unexpected sweets like cookies, donuts and cakes. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Reimagined Traditional Foods:** Exploring new forms, flavors, and textures of traditional foods for unique seasonal treats. - **Watermelon-inspired Flavors:** Incorporating watermelon flavors into unexpected sweet treats like cookies, donuts, and cakes. - **Asian Dessert Innovations:** Creating new and unexpected dessert options inspired by Asian flavors and ingredients. ### Industries Being Reshaped - **Confectionery:** Opportunity for confectionery companies to create unique and seasonal frozen dessert treats, like watermelon-shaped dumplings. - **Food and Beverage:** Creating innovative watermelon-flavored snacks, desserts, and beverages that cater to the summer season. - **Hospitality:** Incorporating watermelon-inspired flavors and designs into menus, especially for themed events and seasonal promotions. ## Related on Trend Hunter - [Watermelon-Inspired Ice Cream Cakes](https://www.trendhunter.com/trends/wattamelon-sherbet-cake.md) - [Japanes Ume Mochi Products](https://www.trendhunter.com/trends/ume-mochi.md) - [Chocolate Dessert Dumplings](https://www.trendhunter.com/trends/dessert-dumplings.md) - [Fruity Soft Serve Treats](https://www.trendhunter.com/trends/dole-soft-serve.md) - [Crunchy Mochi Donuts](https://www.trendhunter.com/trends/tanghulu-mochi-donut.md) - [Sorbet-Packed Mochi Desserts](https://www.trendhunter.com/trends/sorbet-mochi-balls.md) - [Supersized Red Bean Desserts](https://www.trendhunter.com/trends/extra-thick-dorayaki-burger.md) - [Japanese Dessert Fragrances](https://www.trendhunter.com/trends/memories-of-japan.md) - [Watermelon Lemonade Sorbets](https://www.trendhunter.com/trends/watermelon-lemonade-sorbet.md)