# Curried Salmon Sandwiches Burger King Malaysia is Serving Up a New Japanese Curry Salmon Sandwich By Katherine Pendrill | Published 2022-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-curry-salmon-sandwich References: [chewboom](https://www.chewboom.com/2022/01/16/burger-king-introduces-new-japanese-curry-salmon-sandwich-in-malaysia/)  [Burger King Malaysia](https://www.trendhunter.com/trends/hokkaido-salmon-burger) is giving the classic fish sandwich a gourmet upgrade with the debut of its new Japanese Curry Salmon sandwich. Just as the name suggests, the new Japanese Curry Salmon sandwich is a flavorful sandwich bursting with rich curry flavors. More specifically, you'll find a [crispy salmon patty](https://www.trendhunter.com/trends/get-hooked-menu) covered with a savory Japanese curry sauce. The fish is then paired with lettuce, onions, and American cheese, and served on a toasted sesame seed bun. The new dish joins an existing lineup of curry-infused sandwiches, including the [Japanese Curry Whopper](https://www.trendhunter.com/trends/kyoto-whopper) and Japanese Curry Chick’N Crisp sandwich. All three of the new Japanese Curry sandwiches can be found at participating Burger King locations across Malaysia for a limited time. Image Credit: Burger King Malaysia ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 74% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Japanese Curry Sandwiches:** Offering non-traditional sandwich options with unique and bold flavors could appeal to adventurous diners and differentiate a fast food chain. - **Gourmet Fast Food:** Combining quick service with premium ingredients and elevated menu offerings can cater to the growing demand for convenient yet high-quality dining options. - **Regional Menu Items:** Introducing menu items that highlight local or regional flavors can create a sense of community and exclusivity, attracting customers who want to try something new and exciting. ### Sectors Adopting This - **Fast Food:** Incorporating unique and flavorful ingredients into traditional fast food options can modernize an established brand and appeal to a wider consumer base. - **QSR (quick Service Restaurant):** Offering specialty menu items for a limited time can create buzz and increase foot traffic for a QSR chain, while also giving customers a reason to visit more frequently. - **Casual Dining:** Creating upscale versions of fast food classics can blur the line between fast food and casual dining, potentially attracting customers who want a more relaxed dining experience without sacrificing convenience. ## Related on Trend Hunter - [Japanese-Inspired Fish Burgers](https://www.trendhunter.com/trends/hokkaido-salmon-burger.md) - [Fast-Food Potato Croquette Burgers](https://www.trendhunter.com/trends/guilty-butter.md) - [Spicy Fish-Based Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish.md) - [Breaded Pollock QSR Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish-sandwich.md) - [Crispy Butter Chicken Sandwiches](https://www.trendhunter.com/trends/butter-chicken-crispy-sandwich.md) - [Curry-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/currycano-zinger.md) - [Curry-Packed QSR Menu Items](https://www.trendhunter.com/trends/shake-shack-curry.md) - [Noodle Soup-Inspired Sandwiches](https://www.trendhunter.com/trends/mcdonalds-singapore-laksa-burger.md) - [Hybrid Regional Cuisine Burgers](https://www.trendhunter.com/trends/kyoto-whopper.md)