# Upholding Culture in Modern Times Festival of Dolls Still Celebrates Girls' Day in Japan By Katie Cordrey | Published 2009-03-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-culture-tradition-festival-of-dolls-girls-day-hinamatsuri References: [sushiandtofu](http://www.sushiandtofu.com/sushi_and_tofu/features_hinamatsuri.htm) & [japanese.about](http://japanese.about.com/library/weekly/aa022501b.htm) *Hinamatsuri*, ‘the dolls’ festival,’ also known as, ‘girls day,’ takes place on March 3. It is a day that Japanese families pray for their daughters’ happiness and prosperity. Families with daughters display [special dolls](https://www.trendhunter.com/trends/katseye-and-monster-high) arranged to reflect social order. [Peach blossoms](https://www.trendhunter.com/trends/lotteria-sakura-sweets-fair), cube and diamond-shaped [rice cakes](https://www.trendhunter.com/trends/mymochi-and-mattel), and white sake are part of this celebration. The peach blossoms are symbolic of several ‘feminine’ traits as well as happy marriage. They are used in Hinamatsuri rituals to remind the participants that girls should aspire to these qualities. The video below is a pop-music tribute, the one above is a more documentary approach showing a display Konosu, Saitama, Japan. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 55% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Celebration of Tradition:** Opportunity for companies to create modern products or services that honor and preserve cultural traditions. - **Interactive Cultural Experiences:** Potential for businesses to provide interactive experiences that allow people to engage with and learn about different cultures. - **Symbolic Rituals:** Room for innovation in creating new rituals that hold symbolic meaning and can be incorporated into cultural celebrations. ### Who This Affects Most - **Event Planning:** Opportunity for event planning companies to create specialized packages and services for cultural celebrations. - **Tourism:** Potential for the tourism industry to offer cultural heritage tours and experiences that allow travelers to participate in traditional celebrations. - **Art and Craft:** Room for artistic or craft-based businesses to create and sell traditional dolls or other cultural artifacts related to celebrations. ## Related on Trend Hunter - [Sakura-Inspired Mother's Day Gifts](https://www.trendhunter.com/trends/sakurainspired.md) - [Friendship-Celebrating Doll Duos](https://www.trendhunter.com/trends/role-model-series.md) - [Indian Heritage-Inspired Dolls](https://www.trendhunter.com/trends/anita-dongre.md) - [Lunar New Year-Inspired Mochis](https://www.trendhunter.com/trends/mochi-gummies.md) - [Limited-Edition V-Day Snack Boxes](https://www.trendhunter.com/trends/valentines-delights-box.md) - [Cherry Blossom-Themed Restaurant Festivals](https://www.trendhunter.com/trends/cherry-blossom-festival.md) - [Matcha Rice-Flour Doughnuts](https://www.trendhunter.com/trends/komedough-matcha-cream.md) - [Celebratory Spring Blossom Donuts](https://www.trendhunter.com/trends/sakura-mochitto-doughnuts.md) - [Celebratory Cherry Blossom Pizzas](https://www.trendhunter.com/trends/sakura-pizza.md)