# Exclusive Japanese Outerwear The North Face's Japanese Collection Features an Editorial Campaign By Riley von Niessen | Published 2016-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-collection References: [hypebeast](http://hypebeast.com/2016/10/the-north-face-unlimited-japan-editorial) & [youtube](https://www.youtube.com/watch?v=Pniiee8xkAQ) 'UNLIMITED' is the title of The North Face's exclusive Japanese collection of outerwear -- which blends versatile and minimalist styles with functional components that'll withstand the elements. In order to make this clear, the company created a commercial to go along with the apparel, where it depicts men and women going about their days. To begin, it starts off with a man who's sitting in a cafe, who's stylish jacket is zoomed in on to note its elegant features. The camera then turns to a professional-looking woman who's also dressed in The North Face's Japanese collection. Next, it pans to a selection of other subjects, who wear the clothing while they wander the street's markets, explore the outdoors and much more -- working to instill the idea that UNLIMITED can be easily integrated into one's wardrobe for just about any occasion. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 20% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Versatile and Minimalist Styles:** Disruptive innovation opportunity: Develop a line of versatile and minimalist styles that cater to consumers' desire for functional and adaptable clothing. - **Functional Components:** Disruptive innovation opportunity: Integrate innovative and functional components into outerwear designs to enhance the durability and performance of the garments. - **Seamless Wardrobe Integration:** Disruptive innovation opportunity: Create clothing collections that seamlessly integrate with consumers' existing wardrobes, allowing for versatile styling options. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Apply the concept of versatile and minimalist styles to various fashion segments, such as athleisure or workwear. - **Outdoor Gear:** Disruptive innovation opportunity: Incorporate functional components into outdoor gear that enhance performance and durability, catering to the needs of outdoor enthusiasts. - **Retail:** Disruptive innovation opportunity: Embrace the idea of seamless wardrobe integration by offering curated clothing collections that can be easily mixed and matched, providing convenience to customers. ## Related on Trend Hunter - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Heritage Outdoor Capsule](https://www.trendhunter.com/trends/the-north-face-japan-x-sashiko-gals1.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md)