# Experimental Japanese Chocolates Edogoshiya's Chocolate Range Celebrates Ingredients from Japan By Laura McQuarrie | Published 2018-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-chocolate References: [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000002.000031069.html) & [edogoshiya](http://edogoshiya.com/) Tokyo-based confectionery brand Edogoshiya recently launched a new line of Japanese chocolates inspired by popular regional ingredients. Some of the flavors worked into the series include [green tea and cherry blossom](https://www.trendhunter.com/trends/hojicha-chocolate), as well as favorites like sweet black beans, puffed rice, sake and [seaweed](https://www.trendhunter.com/trends/misaky-tokyo). For those with a desire for something other than a sweet treat, Edogoshiya has even created a chocolate product infused with [spicy wasabi](https://www.trendhunter.com/trends/momofuku-chili-chocolate-crunch). As each of the distinctive Japanese chocolates has its own unique personality, the individual products in the collection are packaged into bags that show off the standout ingredient included. Although the products have been branded to look like premium giftables, they are ultra-affordable, boldly flavored snack options that can be purchased for under $4 per bag. Image Credit: PR Times ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Regional Ingredient-inspired Chocolates:** Exploring new flavors and ingredients in the chocolate industry to create unique and culturally influenced products. - **Affordable Premium Giftables:** Creating high-quality, visually appealing packaging for budget-friendly snack options that can be given as gifts. - **Unconventional Flavor Combinations:** Innovating by pairing unexpected ingredients, such as wasabi, with chocolate to create bold and adventurous taste experiences. ### Industries Being Reshaped - **Confectionery:** Introducing new flavors and ingredients in the confectionery industry to cater to diverse consumer preferences. - **Food and Beverage:** Exploring creative flavor combinations in the food and beverage industry to appeal to adventurous consumers. - **Gifting:** Creating visually attractive, affordable gift options in the gifting industry that offer unique and unexpected taste experiences. ## Related on Trend Hunter - [Luxury Japanese Chocolate Products](https://www.trendhunter.com/trends/ginza-chocolat-daifuku.md) - [Rice-Infused Tea Chocolates](https://www.trendhunter.com/trends/tea-chocolate.md) - [Cherry Blossom Chocolates](https://www.trendhunter.com/trends/sakura-lindor.md) - [Japanese-Style Matcha Chocolates](https://www.trendhunter.com/trends/lindt-tokyo-style-chocolate-matcha-strawberry.md) - [Autumn-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/autumn-splendor.md) - [Black Dragon Sake Chocolates](https://www.trendhunter.com/trends/truffle-chocolate-kokuryu-daiginjo-tatsu.md) - [Pleasure Toy-Inspired Chocolates](https://www.trendhunter.com/trends/tenga-chocolates.md) - [Sweet Bean Shake Chocolates](https://www.trendhunter.com/trends/kitkat-original-zunda-shake-flavour.md) - [Romantic Japanese Snack Boxes](https://www.trendhunter.com/trends/valentines-daythemed1.md)