# Crimson Corolla Branding Japanese Cherry Blossom Packaging Hints at the Sweet Scent Within By Amelia Roblin | Published 2011-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-cherry-blossom-packaging References: [thedieline](http://www.thedieline.com/blog/2011/10/3/japanese-cherry-blossom-by-bath-and-body-works.html) & [establishednyc](http://www.establishednyc.com/main/page_cs.php?pnum=100&type=pack) Rarely do [perfume bottles](https://www.trendhunter.com/trends/aptar-beauty) suggest the smell stored within them, rather striving simply to embody a physical beauty to complement their aromatic contents. However, Japanese Cherry Blossom packaging, holding a fragrance inspired by a flower, has the wearer imaginatively inhaling the exquisite scent before the cologne is even sprayed. The Established studio redesigned the enchanting eau de toilette with an iconic look that will only enhance its popularity as a [Bath and Body Works](https://www.trendhunter.com/trends/bath-body-works-valentine) product. The elegant vessel shows off its elongated cylindrical form, capped with a bouquet of [translucent petals](https://www.trendhunter.com/trends/sakurainspired) that mask the push top in the center. When left standing upright, the flask assumes the look of a flower within a vase. Japanese Cherry Blossom packaging has another dimension of splendor in the way that opaqueness and transparency fade in and out of the lustrous glass. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 41% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Transparent Packaging:** The use of transparent packaging design with fading opaqueness is a disruptive innovation opportunity that can enhance the popularity of various fragrances. - **Iconic Branding:** Creating iconic branding using elongated cylindrical forms and unique cap designs could be a disruptive innovation that catches the eyes of the customers. - **Sensory Experience:** Incorporating a sensory experience through packaging design that allows customers to imagine the scent before the product is used can be a disruptive innovation in the fragrance industry. ### Sectors Adopting This - **Perfume Industry:** Transparent packaging, iconic branding, and sensory experiences can disrupt the perfume industry by attracting more customers to purchase fragrances. - **Beauty and Personal Care Industry:** The use of disruptive packaging design techniques can attract more customers and increase sales in the beauty and personal care industry. - **Retail Industry:** Retail stores can gain competitive advantage by incorporating disruptive packaging design trends such as transparent packaging, iconic branding, and sensory experiences in their product displays and marketing strategies. ## Related on Trend Hunter - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Limited-Edition Sakura Candles](https://www.trendhunter.com/trends/diptyque-fleur-de-cerisier-candle.md) - [Springtime Soy Sauce Packaging](https://www.trendhunter.com/trends/kikkoman-bottle.md) - [Ring-Shaped Fragrance Bottles](https://www.trendhunter.com/trends/vera-wang-love.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Cherry Chocolate Fragrances](https://www.trendhunter.com/trends/love-potion-cherry-on-top.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Sparkling Cherry Blossom Beverages](https://www.trendhunter.com/trends/cherry-blossom-lacroix.md) - [Cherry Blossom Liqueurs](https://www.trendhunter.com/trends/cherry-blossom-liqueur.md)