# Cheesy Wine Candies Puccho's 'Ajiyui' Series of Japanese Candies Includes a Wine and Cheese Flavor By Laura McQuarrie | Published 2016-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-candies References: [en.rocketnews24](http://en.rocketnews24.com/2016/05/09/wine-cheese-puccho-add-a-hint-of-class-to-your-chewy-candy) Consumers in Asia are often the most receptive to offbeat food and drink flavors, including these new Japanese candies from Puccho. Puccho's 'Wine & Yaki-Cheese' candy comes from its 'Ajiyui' confectionery series and consists of a chewy candy that is meant to be evocative of the taste of a mellow French Bordeaux wine and a toasted cheese. When the candy is unwrapped from its packaging, it is all pink, although there are chunks of cheese that are embedded into the center of the treats. Puccho's Ajiyui collection also includes a matcha tea candy and last year, the company gained recognition for its unusual [salmon-flavored candy](https://www.trendhunter.com/trends/chew-topia-gummy-jerky). Like these unusual chewy candy varieties from Puccho, there are also examples of candies that have been modeled after other sophisticated food and drink flavors like [meat and cheese](https://www.trendhunter.com/trends/coombe-castle), miso soup and sake. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 78% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Offbeat Flavored Candies:** There is a growing market for unique and unconventional candy flavors that cater to adventurous consumers. - **Japanese Confectionery Innovation:** Japanese candy brands like Puccho are constantly pushing the boundaries of flavor combinations and texture experiences. - **Sophisticated Food-inspired Candy:** Candy companies are experimenting with creating candies that mimic the flavors and textures of gourmet food and drink. ### Where This Applies - **Confectionery:** Confectionery companies have an opportunity to create innovative and unexpected candy flavors to cater to adventurous consumers. - **Food and Beverage:** The food and beverage industry can explore the creation of unique flavor combinations inspired by candies like Puccho's wine and cheese. - **Candy Manufacturing:** Candy manufacturers can leverage the trend of sophisticated food-inspired candy to create new products that offer a delightful and surprising taste experience. ## Related on Trend Hunter - [Cheese-Filled Truffles](https://www.trendhunter.com/trends/cheese-chocolate-truffles.md) - [Pasta-Themed Gummy Candies](https://www.trendhunter.com/trends/macaroni-cheese-gummies.md) - [Gummy Candy Cheese Pairings](https://www.trendhunter.com/trends/candy-and-cheese-pairing.md) - [Cheese-Infused Luxury Chocolates](https://www.trendhunter.com/trends/m-cacao-fromage-chocolate-collection.md) - [Sweetly Flavored Cheeses](https://www.trendhunter.com/trends/specially-selected-speciality-cheese.md) - [Flavor-Free Candy Chews](https://www.trendhunter.com/trends/hichew-just-as-it-is-flavor.md) - [Store-Branded Flavored Cheeses](https://www.trendhunter.com/trends/happy-farms.md) - [Miso-Infused Cream Cheeses](https://www.trendhunter.com/trends/kounokura.md) - [Sangria-Flavored Goat Cheeses](https://www.trendhunter.com/trends/montchevre.md)