# Pizza-Ordering Anime Apps This Domino's Pizza App Utilizes a Popular Japanese Anime Character By Ian Andrew Panganiban | Published 2013-03-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/japanese-app References: [kotaku](http://kotaku.com/culture-smash/) & [itunes.apple](https://itunes.apple.com/app/id604014078?mt=8) The Japanese must love Hatsune Miku because [Domino's Pizza](https://www.trendhunter.com/trends/love-roni) just made a new Japanese app starring her. It's always a tricky deal when western companies try to break into the Asian market, but Domino's Pizza seems to have a good grasp on their target audience. The app called, 'Domino’s App feat. HATSUNE MIKU,' is quite a spectacle for those who are into anime and kooky Japanese pop culture. The Japanese app features a social camera function that enables a customer to have their pictures taken with Hatsune Miku, but the real fun part about it is that it produces real-time live concerts with Hatsune Miku. In order for a customer to access the concert app, they'll need to have a specially designed Domino's Pizza box where the concert stage is set, which is a clever ploy on Domino's side. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 26% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Anime-branded Applications:** Opportunity for businesses to collaborate with popular anime characters to create unique and engaging apps. - **Social Camera Functions:** Potential for businesses to incorporate social camera functions into their apps to enhance user engagement and create memorable experiences. - **Real-time Live Concert Experiences:** Innovative idea for companies to create apps that offer real-time live concerts or performances featuring popular characters or celebrities. ### Industries Being Reshaped - **Food Delivery:** Disruptive innovation opportunity for food delivery companies to collaborate with popular anime characters and create unique app experiences to attract customers. - **Entertainment:** Potential for the entertainment industry to create interactive apps that allow users to have virtual experiences with their favorite characters or performers. - **Marketing and Advertising:** Opportunity for marketers and advertisers to leverage popular anime characters to create engaging campaigns and interactive experiences with consumers. ## Related on Trend Hunter - [Telekinetic Pizza-Ordering Apps](https://www.trendhunter.com/trends/mind-ordering-app.md) - [Celebratory Cherry Blossom Pizzas](https://www.trendhunter.com/trends/sakura-pizza.md) - [Magical Anime-Inspired Pizzas](https://www.trendhunter.com/trends/cardcaptor-sakura-pizza.md) - [Pizzeria-Branded Shake Pop-Ups](https://www.trendhunter.com/trends/dominos-shake-stand.md) - [Japanese Heart-Shaped Pizzas](https://www.trendhunter.com/trends/love-roni.md) - [Burger-Inspired Pizza Menus](https://www.trendhunter.com/trends/burger-pizzas.md) - [AI-Backed Pizza Campaigns](https://www.trendhunter.com/trends/your-mood-your-pizza.md) - [Spooky Volcano-Inspired Pizzas](https://www.trendhunter.com/trends/halloween-volcano-pizza.md) - [Creamy Moon-Viewing Pizzas](https://www.trendhunter.com/trends/tsukimi-pizza.md)