# Charitable Feline Clothing Cool Cats Donates Money Through Their ‘Japan We Heart U So' Tee By Francis Tiangson | Published 2011-03-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/japan-we-3-u-so-tee References: [highsnobiety](http://www.highsnobiety.com/news/2011/03/17/cool-cats-japan-we-love-u-so-t-shirt) & [coolcats.fr](http://www.coolcats.fr/tee-shirts/japan-we-3-u-so-tee-1.html) 'Japan we Heart U So' is another t-shirt that you can purchase, where all the profits from the sale will go towards supporting the relief efforts that are going on in Japan. After being rocked by a terrible a massive earthquake and terrifying tsunami, the island nation has been receiving tons of help from many [charitable organizations](https://www.trendhunter.com/trends/virgin-atlantic-sweater). To contribute, clothing company [Cool Cats](https://www.trendhunter.com/trends/cool-cat-1) has released the 'Japan we Heart U So' [t-shirt designed](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu) by their art director So Me. The graphic that has been printed represents a light-hearted and hopeful message: the country that has literally been torn will pull through and rise again. By purchasing a 'Japan we Heart U So' t-shirt, you are donating to the Japanese Red Cross and therefore helping those in need. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Charitable Fashion:** Clothing companies incorporating charitable giving into their products. - **Disaster Relief Merchandise:** Creating merchandise that supports and profits disaster relief efforts. - **Social Responsibility Clothing:** Clothing designed to promote and support social and humanitarian causes. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion companies to incorporate social responsibility into their brand and product offerings. - **Charity:** Using merchandise as a way to fundraise for charitable organizations. - **Disaster Relief:** Creating merchandise in response to disasters to raise funds for relief efforts. ## Related on Trend Hunter - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Endangered Animal-Saving Capsules](https://www.trendhunter.com/trends/face-oka-earth-day-pack.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Anime-Inspired Graphic Tees](https://www.trendhunter.com/trends/uniqlo-japan-1.md) - [Anime-Centric Graphic Shirts](https://www.trendhunter.com/trends/beams-4.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Horror Manga-Inspired Graphic Tees](https://www.trendhunter.com/trends/uniqlo-and-junji-ito.md)