# Disaster Relief Underwear Proceeds from the Japan Support Bra Set Will Aid Japan Crisis By Leslie Chen | Published 2011-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/japan-support-bra References: [shoppysearch.net](http://www.shoppysearch.net/2011/05/japan-support-bra-a-bra-for-japan/) & [djmick](http://www.djmick.co.uk/girls/japan-support-bra-literally/) Among the many causes to help Japan through its deadly earthquake, tsunami and nuclear crises is the Japan Support Bra set from Triumph. The [lingerie company](https://www.trendhunter.com/trends/boobwear-brand-nuudii) has designed a [bra and skirt set](https://www.trendhunter.com/trends/underwire-bra-collection) to raise money for aid in Japan. The Japan Support Bra and skirt set has been designed with 54 different messages from 36 countries from around the world. The messages all speak of support and love for the country as it tries to get back on its feet. The Japan Support Bra set will be available at the end of May. From all of the different ways to help Japan through its crisis, the Japan Support Bra and skirt set is surely the most attention-grabbing one yet. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 76% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Socially Conscious Products:** Creating products that support a cause or donate proceeds can create a unique selling proposition and appeal to socially conscious consumers. - **Collaborative Branding:** Partnering with other countries or organizations to create a product with global messages can attract attention and generate international support. - **Creative Fundraising:** Using innovative approaches, like designing unique and attention-grabbing products, can help raise funds for disaster relief efforts. ### Sectors Adopting This - **Lingerie:** The world of lingerie can explore more opportunities to contribute to social causes and disaster relief efforts through creative product design and fundraising initiatives. - **Fashion:** The fashion industry can leverage collaborative branding and socially conscious designs to support charitable causes and generate positive impact. - **Non-profit Organizations:** Non-profit organizations can embrace unique fundraising ideas like partnering with brands to create innovative products that raise awareness and funds for their causes. ## Related on Trend Hunter - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Comfortable Stylish Bras](https://www.trendhunter.com/trends/sizeinclusive-bra.md) - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Post-Surgery Undergarment Collections](https://www.trendhunter.com/trends/postsurgery-undergarment.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Functional Support Bras](https://www.trendhunter.com/trends/underwire-bra-collection.md)