# Crisis-Assisting Art Wieden + Kennedy Create this Poster to Raise Money for Japan By Aurelija | Published 2011-03-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/japan-march-11-2011 References: [wkstudio.bigcartel](http://wkstudio.bigcartel.com/pages/japan-relief) & [wk](http://www.wk.com/) This simple and clear print was designed by graphic designer Max Erdenberger of Wieden + Kennedy to raise [relief funds](https://www.trendhunter.com/trends/disaster-relief-efforts) for the devastating earthquake and subsequent massive tsunami that struck Japan March 11, 2011. Max Erdenberger created this simple, [screen-printed poster](https://www.trendhunter.com/trends/sen-donnan) to help send Japan in this time of need. Wieden + Kennedy Tokyo is asking a donation of at least $25 for a print, with 100% of the profits going to the fund. The W+K Tokyo office is currently deciding in which NPO the funds donations will be going to. I can't see why anyone wouldn't want to lend [a helping hand](https://www.trendhunter.com/trends/clare-v)--and if an awesome piece of art by one of the world's most well-known ad agencies is involved, then the opportunity to reach out is irresistible. Check out Wieden + Kennedy's philanthropic side for yourself. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 66% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Crisis-assisting Art:** Creating artwork to raise funds for relief efforts during crises presents a disruptive innovation opportunity. - **Graphic Design Fundraising:** Utilizing graphic design to raise money for charitable causes can disrupt traditional fundraising methods. - **Cause-driven Marketing:** Incorporating social causes into marketing strategies creates disruptive innovation opportunities for businesses. ### Where This Applies - **Art & Design:** The art and design industry can leverage crisis-assisting art to support relief efforts and explore new revenue streams. - **Advertising:** Utilizing graphic design fundraising can provide innovative opportunities for the advertising industry to engage with charitable initiatives. - **Nonprofit:** Nonprofit organizations can benefit from cause-driven marketing to enhance their fundraising efforts and social impact. ## Related on Trend Hunter - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Charitable Collaborative Art Prints](https://www.trendhunter.com/trends/when-the-smoke-clears.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Charitable Snack Bar Branding](https://www.trendhunter.com/trends/kind-choose-love-bars.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Destructive Nature Art Exhibitions](https://www.trendhunter.com/trends/keita-miyazaki.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md)