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# Japan-Inspired Luxe Leather Sneakers
ASICS Unveils the Japan Collection of Running Shoes

By Amy Duong | Published 2019-10-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/japan-collection
References: [highsnobiety](https://www.highsnobiety.com/p/asics-japan-collection-release-date-price/) & [asics](https://www.asics.com/jp/ja-jp/mk/japancollection)

ASICS introduces its new Japan collection made up of three running shoe models in total -- this features the Metarun SPS, the GEL-Kayano 25, and the GEL-Kinsei. Every design boasts a construction of luxe leather materials, serving to those who prefer to wear the footwear casually.

The traditional iterations of the sneakers are more performance-driven but the new construction elevates the design in a more casual approach. The KEL-Kinsei and the GEL-Kayano 25 sneakers are complete in a Kobe leather for a supple finish -- it is offered in a navy blue hue. The Kayano 25 is also available in navy blue with contrasting branding accents, sitting on a soft cushioning system and a FlyteFoam midsole foundation. The Metarun SPS is made from Japanese white leather with gold and red detailing.

Image Credit: ASICS

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 11% | Activity: 44% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What's Driving This Trend

- **Luxe Leather Materials:** Opportunity for luxury brands to incorporate high-end materials in their product designs.
- **Casual Approach:** Opportunity for performance-driven brands to expand into the casual footwear market.
- **Traditional Iterations:** Opportunity for heritage brands to modernize their classic designs with new materials and construction techniques.

### Who This Affects Most

- **Footwear:** The footwear industry can explore innovative ways to incorporate luxe leather materials into their products.
- **Luxury Brands:** Luxury brands can leverage the casual approach trend to create high-end sneakers with a more relaxed aesthetic.
- **Athletic Brands:** Athletic brands can tap into the traditional iterations trend by updating their performance shoes with new materials and design elements.

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