# Resolution-Focused Smoothie Campaigns The Clean Juice January Smoothie Challenge is Rewarding By Michael Hemsworth | Published 2023-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/january-smoothie-challenge References: [prnewswire](https://www.prnewswire.com/news-releases/clean-juice-welcomes-2024-with-exciting-smoothie-challenge-302023798.html) & [cleanjuice](http://www.cleanjuice.com)  The Clean Juice January Smoothie Challenge is a new limited time offer from the brand targeted towards consumers who plan on making New Year's resolutions for 2024. The promotion is focused on healthier eating and money savings, and will see consumers who purchase a total of 20 smoothies over the course of January rewarded with $100 of rewards credit in the Clean Juice app. This can be used during February on your choice of organic foods and beverages to help continue the healthy eating trend beyond the first few weeks of the year. CEO Landon Eckles spoke on the Clean Juice January Smoothie Challenge saying, "Embracing the power of healthy, organic and delicious fruits and vegetables for their nutritional value to our bodies and soul is at the core of Clean Juice. Our January Smoothie Challenge honors our guests' commitment to their health and financial resolutions and encourages them to remain consistent in their pursuit of a healthier lifestyle." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 28% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Health-conscious Consumption:** The Clean Juice January Smoothie Challenge promotes healthier eating habits and encourages consumers to prioritize their well-being. - **Incentivized Loyalty Programs:** The rewards credit offered in the Clean Juice app motivates customers to continue purchasing smoothies and organic foods. - **Sustainable Resolutions:** Clean Juice aims to support customers in maintaining their healthy eating habits beyond the initial few weeks of the year. ### Sectors Adopting This - **Food and Beverage:** The Clean Juice January Smoothie Challenge is a campaign within the food and beverage industry that promotes better food choices and rewards loyalty. - **Wellness and Health:** The promotion aligns with the wellness industry by encouraging individuals to commit to a healthier lifestyle and providing incentives for doing so. - **Mobile App and Technology:** The Clean Juice app serves as a platform for customers to track their smoothie purchases and redeem rewards, offering opportunities for further engagement and innovation. ## Related on Trend Hunter - [Health-Affirming Smoothie Menus](https://www.trendhunter.com/trends/resolution-menu.md) - [Juice Cleanse Subscriptions](https://www.trendhunter.com/trends/nekter-juice-bar-1.md) - [Branded Nutrition-Focused Challenges](https://www.trendhunter.com/trends/fresh-start-challenge.md) - [Consumer-Driven Juice Bar Menus](https://www.trendhunter.com/trends/clean-juice-menu.md) - [Celebratory Smoothie Campaigns](https://www.trendhunter.com/trends/national-smoothie-day-promotion.md) - [Branded Dairy-Free Initiatives](https://www.trendhunter.com/trends/oatbox-resoatlution-challenge.md) - [Menu Discovery Challenges](https://www.trendhunter.com/trends/feel-good-foodie-challenge.md) - [Plant-Based Breakfast Challenges](https://www.trendhunter.com/trends/feel-planty-good-challenge.md) - [Better-For-You Slushie-Style Drinks](https://www.trendhunter.com/trends/slushiestyle-drinks.md)