# Transformed Starlet Shoots January Jones Switches from Conservative Mom to Hot Rebel Chick for GQ By Shelby Lee Walsh | Published 2009-10-14 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/january-jones References: [thesuperficial](http://thesuperficial.com/2009/10/january_jones_breasts_pose_for.php?bfm_index=3&bfm_page=0) & [gq](http://www.gq.com/women/photos/200911/january_jones_mad_men_cover_story) The impeccable actress on the smash television hit Mad Men has recently landed a hot spread in the November issue of GQ magazine. January Jones is most popularly known as the wife of Donald Draper, Betty Draper. Her character is most definitely mysterious, as is her GQ photoshoot. January Jones sheds her usual conservative, goody-goody wear and trades it in for [sensual red lips](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) and a [tough leather jacket](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) (and not much else, if you catch my drift). The GQ photoshoot has really transformed Jones into one [sexy rebel chick](https://www.trendhunter.com/trends/songs-of-siren). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Transformation of Image:** There is a trend of public figures transforming their image to break away from their usual persona, creating opportunities for brands to collaborate on edgier and more rebellious campaigns. - **Mystery and Intrigue in Branding:** Brands are embracing mysterious and enigmatic marketing strategies, drawing inspiration from the allure of characters like Betty Draper portrayed by January Jones. - **Sensual and Empowering Fashion:** There is a growing trend of women embracing sensual and empowering fashion choices, presenting an opportunity for designers and clothing brands to create pieces that exude confidence and liberation. ### Where This Applies - **Fashion and Apparel:** Fashion and apparel brands can capitalize on the trend of women embracing sensual and empowering fashion, by creating clothing lines that celebrate confidence and liberation. - **Entertainment and Media:** The transformation of public figures' images and the embrace of mystery and intrigue in branding provides opportunities for entertainment and media companies to create captivating and enigmatic campaigns that engage audiences. - **Cosmetics and Beauty:** The trend of public figures transforming their image creates opportunities for cosmetics and beauty brands to collaborate on edgier and more rebellious campaigns, offering products that help consumers express their bold and empowered selves. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)