# Proper Punk Photography The January Jones W Editorial See the Mad Men Star Shed Her Primness By Meghan Young | Published 2011-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/january-jone-w References: [justjared.buzznet](http://justjared.buzznet.com/2011/04/12/january-jones-covers-w-may-2011/) & [wmagazine](http://www.wmagazine.com/celebrities/2011/05/january-jones-x-men-first-class-mad-men-cover-story_ss) The beauty of [editorials](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) like the January Jones W spread is that it allows actresses who play conservative characters to shed that prevalent image and take on a new persona. In this case, Jones sheds the prim and takes on the punk in the editorial titled 'The Devil in Miss Jones.' Photographed by Craig Mcdean, the January Jone W photoshoot was styled by Lori Goldstein, who toughened up this petite actresses with [black and leather outfits](https://www.trendhunter.com/trends/jiyongkim-fw25). Part of the May 2011 issue, it will be on stands come April 9. In the accompanying January Jone W editorial, the star talks about everything from [her time as a model](https://www.trendhunter.com/trends/modeloffduty-essentials) in New York City and her upcoming role as Emma Frost in X-Men. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Actress Transformations:** Opportunity to showcase actresses in alternative personas through editorials that challenge their usual on-screen roles. - **Fashion Editorials:** Creating compelling visual stories by merging fashion and storytelling in editorial spreads. - **Alternative Styling:** Utilizing alternative fashion styles and inspirations to transform the image of traditionally conservative actors. ### Sectors Adopting This - **Fashion Photography:** Opportunity to push boundaries and experiment with unconventional styles and themes in fashion editorial photography. - **Film and Television:** Exploring diverse creative expressions and showcasing actors in unconventional roles through fashion editorials. - **Fashion and Styling:** Tapping into alternative fashion trends and styles to create unique and impactful narratives in fashion editorials. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)