# Dry January Beer Cases The January Dry Pack by Heineken is Filled with Non-alcoholic Beer By Katherine Pendrill | Published 2019-12-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/january-dry-pack References: [delish](https://www.delish.com/food-news/a30335690/heineken-non-alcoholic-beer-dry-january/) & [januarydrypack](https://januarydrypack.com/) [Heineken](https://www.trendhunter.com/trends/heineken-00-flavored) wants to help consumers start the new year off on the right foot with its [January](https://www.trendhunter.com/trends/dryback-january) Dry Pack. For those unfamiliar, [Dry January](https://www.trendhunter.com/trends/dryish-january-challenge) is an annual trend where people decide to abstain from drinking for the month of January. To help consumers stick to their resolution, Heineken has created The January Dry pack, filled with 31 cans of its non-alcoholic beer. Each can bosts a 0.0 percent ABV and just 69 calories, so you can enjoy them guilt-free. Best of all, Heineken is offering The January Dry Pack for free for a limited time. To claim your 31-pack of non-alcoholic beer, you'll have to visit the januarydrypack.com starting on December 27th at 10 a.m.. Image Credit: *Heineken.* ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Dry January Trend:** There is a growing trend of people abstaining from alcohol for the month of January, creating opportunities for companies to offer alternative beverage options. - **Non-alcoholic Beer:** The demand for non-alcoholic beer is rising as more people seek healthier, alcohol-free alternatives. - **Brand Promotion:** Brands can capitalize on the January Dry trend by offering limited-time promotions and freebies to generate awareness and engagement. ### Where This Applies - **Beverage Industry:** The beverage industry can innovate by creating and promoting more non-alcoholic beer options, catering to the growing demand for healthier choices. - **Marketing and Advertising Industry:** Marketing and advertising agencies can assist brands in developing effective campaigns to promote non-alcoholic drinks during the January Dry trend. - **E-commerce Industry:** E-commerce platforms can create targeted promotions and user-friendly interfaces to facilitate the distribution and redemption of freebies like The January Dry Pack. ## Related on Trend Hunter - [Non-Alcoholic Craft Beer Kits](https://www.trendhunter.com/trends/non-alcoholic-starter-pack.md) - [Mixed-ABV Beer Packs](https://www.trendhunter.com/trends/holiday-detox-pack.md) - [Dry January Beer Launches](https://www.trendhunter.com/trends/dryback-january.md) - [Dry January Kits](https://www.trendhunter.com/trends/dry-january-survival-kits.md) - [Alcohol-Free Beer Packs](https://www.trendhunter.com/trends/special-effects.md) - [Dry January Kits](https://www.trendhunter.com/trends/sensori.md) - [Flavored Non-Alcoholic Beers](https://www.trendhunter.com/trends/heineken-00-flavored.md) - [Dry January Drink Lockers](https://www.trendhunter.com/trends/drink-locker.md) - [Dry January Drink Menus](https://www.trendhunter.com/trends/hopdoddy-burger-bar.md)