# Luxe Sister Brand Hotels Janu is the Latest Venture from Aman Resorts By Ell Smith | Published 2020-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/janu References: [hypebae](https://hypebae.com/2020/3/aman-resorts-janu-hotel-sister-brand-wellness-affordable-montenegro-al-ula-tokyo-2022) & [januhotels](https://www.januhotels.com/en/) When considering travel, affordability isn't one of the first words to come to mind, which is why a new hotel chain called Janu has arrived. Janu is the newest venture from [Aman Resorts](https://www.trendhunter.com/trends/aman-niseko) -- a massive property company with a variety of accommodations in 20 different countries. Aman is known for its [luxe resorts](https://www.trendhunter.com/trends/autograph-collection), residences and private accommodations, most of which retail for over $1,500 USD a night. Janu is aimed to offer a more affordable alternative, while still boasting the comfortable amenities and experiences that Aman is known for. Janu will be opening three locations in 2020, in Montenegro, Al-Ula, Saudi Arabia and Tokyo, Japan. According to chairman and CEO, Vladislav Doronin "we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again.” Image Credit: Janu ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Luxury Travel:** Janu's aim to offer affordable alternatives to luxury travel experiences presents an opportunity for disruptive innovation in the travel and hospitality industry by catering to an emerging market of budget-conscious luxury travelers. - **Sustainable Luxury:** Janu's emphasis on social interactions and soulful experiences in their hotels presents an opportunity for disruptive innovation in the sustainable hospitality industry by incorporating eco-friendly practices and integrating local communities into their hotel operations. - **Boutique Hotels:** Janu's personalized and unique approach to each of their hotels presents an opportunity for disruptive innovation in the boutique hotel industry by offering a more experiential and customizable approach to hospitality. ### Sectors Adopting This - **Travel and Hospitality:** Janu's affordable luxury travel offerings disrupt the traditional luxury hotel industry and present opportunities for innovation in travel experiences. - **Sustainable Hospitality:** Janu's focus on social interactions and eco-friendly practices presents opportunities for innovation in the sustainable hospitality industry. - **Boutique Hotels:** Janu's personalized approach to each hotel presents opportunities for innovation in the boutique hotel industry by offering a more customized guest experience. ## Related on Trend Hunter - [Mountain Wellness Sanctuaries](https://www.trendhunter.com/trends/aman-niseko.md) - [Maritime Sanctuary Cruises](https://www.trendhunter.com/trends/amangati.md) - [Hotel Brand Launches](https://www.trendhunter.com/trends/heritage-and-vertex.md) - [Wellness Hospitality Series](https://www.trendhunter.com/trends/luxury-wellbeing-series-2025.md) - [Inaugural Dedicated Ski Destinations](https://www.trendhunter.com/trends/ski-destination.md) - [Luxury Branded Hotels](https://www.trendhunter.com/trends/post-hotel-residences.md) - [Opulent Ultra-Exclusive Yachts](https://www.trendhunter.com/trends/aman-amangati-yacht.md) - [Wellness-Focused Tulum Resorts](https://www.trendhunter.com/trends/secrets-tulum-resort-beach-club.md) - [Haute Hotel-Branded Travel Experiences](https://www.trendhunter.com/trends/four-seasons-private-jet-experience.md)