# Shiny Stilted Heels The Jantaminau SS 2011 Couture Collection Features Skyrocketing Footwear By Summer Luu | Published 2011-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jantaminau-ss-2011-couture References: [highsnobette](http://www.highsnobette.com/news/2011/01/26/introducingjantaminiau-springsummer-2011-couture/) & [jantaminiau](http://www.jantaminiau.com/) If you thought [four-inch heels](https://www.trendhunter.com/trends/nudes-capsule) were tall, check out the new Jantaminau SS 2011 Couture Collection. The extravagant footwear line will have you walking on [stilt-like platforms](https://www.trendhunter.com/trends/platformstyle-sandals), skyrocketing you in haute couture. Although these heels are extremely high, they feature detailing that is bedazzling in an [all-over jewel-encrusted embellishment](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski). Matched with the futuristic ensembles of metallic silver robes and head masks, the Jantaminau SS 2011 Couture Collection is out of this world. **Implications** - The proliferation of street style blogs has placed an increased premium on stylistic originality. A company can capitalize on this by creating products that are immediately distinguishable, thanks to a radical design element. The company stands a good chance of drawing interest from consumers eager to own products that haven't been co-opted by the masses. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Extravagant Footwear:** There is an opportunity to disrupt the footwear industry by creating avant-garde designs with exaggerated heights and embellishments. - **Street Style Blogs:** The rise of street style blogs presents an opportunity for fashion companies to create products that are unique and easily recognizable, appealing to consumers seeking originality. - **Radical Design Elements:** By incorporating radical design elements into their products, companies can stand out and attract consumer interest, offering an alternative to mass-market offerings. ### Where This Applies - **Fashion:** In the fashion industry, there is a disruptive innovation opportunity to create avant-garde footwear and unique designs that cater to consumers looking for originality. - **Blogging/online Media:** The rise of street style blogs creates an opportunity for the blogging and online media industry to collaborate with fashion companies and showcase unique, distinguishable products. - **Luxury Goods:** Luxury goods companies can explore the market for radical design elements, offering high-end avant-garde footwear and fashion products to exclusive clientele seeking unique and extravagant options. ## Related on Trend Hunter - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md) - [Beweled Fashion Forward Clogs](https://www.trendhunter.com/trends/simone-rocha-2.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md) - [Comfort-Forward High Heels](https://www.trendhunter.com/trends/vida-collection.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Limited-Edition Crystal Shoes](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski.md)