# Graffiti-Inspired Backpacks This Jansport Backpack Design is Patterned with Street Art By Riley von Niessen | Published 2016-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jansport-backpack References: [highsnobiety](http://www.highsnobiety.com/2016/06/06/jansport-urban-exploring-dc-graffiti-culture/) & [jansport](http://www.jansport.com/) The JanSport backpack brand is popular among consumers of varying age groups and gender demographics. The styles are suitable for a range of people, from children in elementary schools, to college students and even young professionals -- offering them a variety of choices that correspond with their own unique style. The company has now released a version of the JanSport backpack to celebrate [DC's](https://www.trendhunter.com/trends/batman-x-blvck-collection) urban culture in the form of street art. In order to do this the brand collaborated with Rick Williams of Distinct Life and a graffiti artist that goes by the name 'Naturel.' The collection includes three different backpacks called the 'Super FX Rose Camo,' 'Right Pack Rugged' and the 'Super FX Fly Camo.' The designs come in a [variety of color](https://www.trendhunter.com/trends/herschel-supply-x-realtree), offering red, navy and black as the base hues that complement the [graffiti-inspired designs](https://www.trendhunter.com/trends/stephen-sprouse) on the front. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Graffiti-inspired Backpacks:** Designing backpacks with street art patterns is a growing trend that appeals to consumers who value self-expression through style. - **Collaborative Branding:** Collaborating with well-known artists and designers on product design is a trend that many companies are using to create unique and innovative products. - **Customizable Fashion:** The trend toward customizable fashion allows consumers to express their individuality and helps brands stand out in a crowded market. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate graffiti art into their product designs to create unique and fashionable items that stand out in the market. - **Art and Design:** Graffiti artists and designers can collaborate with fashion brands to create new and innovative product designs that appeal to consumers who value self-expression through style. - **Retail:** Retailers can offer customizable options for products like backpacks to tap into the trend towards individuality and self-expression through fashion. ## Related on Trend Hunter - [Functional Vintage-Inspired Bag Collections](https://www.trendhunter.com/trends/retro-series.md) - [Travel-Ready Backpacks](https://www.trendhunter.com/trends/venture-pack-system.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [American Artist Bag Capsules](https://www.trendhunter.com/trends/eastpak-launched.md) - [Industrial Sci-Fi Backpacks](https://www.trendhunter.com/trends/sprayground-x-dune.md) - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md) - [Co-Branded Upcycled Backpacks](https://www.trendhunter.com/trends/rerebuilt-to-resist.md) - [Iconic Villain Backpacks](https://www.trendhunter.com/trends/scarface-backpack.md)