# Self Spoofvertising Janet Dickinson For Orbit Gum By Bianca | Published 2008-03-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/janet-dickinson-orbit References: [utalkmarketing](http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=4790&Filter=0&Keywords;=&Order=LATEST&Page=1&Title=Orbit_Janice_Dickinson) Former super model Janet Dickinson may seem serious on her reality shows, but there's a quirkiness to her that she often doesn't get to express. Not willing up to pass up a chance to show her humorous side, Janice picked up a gig to star in a [TV spot](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper) for **Orbit** gum. The plastic surgery veteran stars in a commercial for the new Maui Melon Mint flavour which features Janice as herself, posing as an arrogant [bikini model on the beach](https://www.trendhunter.com/trends/tridifferent). Looking much like a retro Barbie doll, she orders the "spritzer girl" to mist her down. Much to her surprise, the assistant seeks revenge and girls the bratty model a "[dirty mouth](https://www.trendhunter.com/trends/dentiste)." That's where the Maui Melon Mint gum comes in! ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Celebrity Endorsement:** Disruptive innovation opportunity: Create a platform for celebrities to showcase their humorous side through advertisements. - **Nostalgic Advertising:** Disruptive innovation opportunity: Develop retro-themed advertising campaigns that appeal to consumers' sense of nostalgia. - **Humor in Marketing:** Disruptive innovation opportunity: Explore the use of humor as a strategy to capture consumers' attention and create memorable advertising experiences. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Integrate augmented reality technology into advertising campaigns to enhance consumer engagement. - **Celebrity Branding:** Disruptive innovation opportunity: Leverage social media platforms to enable celebrities to directly interact with their fans and promote products. - **Chewing Gum:** Disruptive innovation opportunity: Develop sustainable and eco-friendly gum alternatives to address environmental concerns. ## Related on Trend Hunter - [Faux Reality Drama Campaigns](https://www.trendhunter.com/trends/primer-donnas.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md)