# Motorcycle Shop Coffee Bars 'Jane Motorcycles' Sells Parlor Coffee Alongside Bikes and Gear By Katherine Pendrill | Published 2017-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jane-motorcycles References: [racked](http://www.racked.com/2016/5/7/11511840/coffee-shops-boutiques-lifestyle) & [janemotorcycles](https://www.janemotorcycles.com/) For coffee-loving adrenaline junkies, the Brooklyn-based coffee shop brand [Parlor Coffee](https://www.trendhunter.com/trends/collaborative-coffee-whisky) is now available at '[Jane Motorcycles](https://www.trendhunter.com/trends/jane-foodie-and-freshdirect).' While the idea of sipping espresso in a bike shop may sound unusual, this unique retail concept demonstrates the growing demand for [hybrid boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship). Jane Motorcycles is a Brooklyn motorcycle shop opened by Adam Kallen and Alexander DiMattio. The shop combines each man's love of motorcycles with their love of fine coffee by integrating both into a single retail outlet. The result is a bright and airy shop that features a sleek coffee bar serving up Parlor Coffee on one side and walls of bikes and motorcycle gear on the other side. By combining a bike shop with gourmet coffee, Kallen and DiMattio have turned their store into a community hub rather than just a simple retail space. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hybrid Retail Spaces:** The demand for hybrid boutiques shows potential for retail spaces that combine seemingly disparate products or services to enhance customer experience. - **Community-focused Retail:** Creating retail spaces that encourage community engagement and connection can be a disruptive innovation opportunity for businesses in various industries. - **Experience-driven Retail:** Blending experiential components such as coffee shops with retail spaces can increase customer engagement and sales for businesses across industries. ### Industries Being Reshaped - **Retail Industry:** Businesses in the retail industry can explore the potential of combining unrelated products or services to create experiential retail spaces that drive engagement and sales. - **Food and Beverage Industry:** Food and beverage businesses can explore partnerships with retailers to create hybrid retail spaces that offer unique experiences and drive traffic and sales. - **Automotive Industry:** Auto shops or dealerships can create hybrid retail spaces with complementary services, such as a coffee shop, to increase engagement and create a community hub for car enthusiasts. ## Related on Trend Hunter - [Coffee-Wine Bar Hybrids](https://www.trendhunter.com/trends/equal-parts.md) - [Motorcycle-Made Espresso Machines](https://www.trendhunter.com/trends/bmw-big-coffee-boxer.md) - [Sleek Bicycle Store Designs](https://www.trendhunter.com/trends/bicycle-store.md) - [Modern Electric Bike Shops](https://www.trendhunter.com/trends/electric-bike-shop.md) - [Dual-Function Retail Stores](https://www.trendhunter.com/trends/haus-coffee.md) - [Collaborative Coffee Whiskies](https://www.trendhunter.com/trends/collaborative-coffee-whisky.md) - [Semi-Naked Street Motorbikes](https://www.trendhunter.com/trends/cafe-racer-prototype.md) - [Tech-Influenced Racer Motorcycles](https://www.trendhunter.com/trends/cafe-racer-concept.md) - [Minimal Cycling Retail Spaces](https://www.trendhunter.com/trends/maap-lab-sydney.md)