# Shower Curtain Coats Jane Bowler's Sustainable Raincoats to Be Shown at Sustain Exhibition By Meghan Young | Published 2010-08-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/jane-bowler References: [psfk](http://www.psfk.com/2010/08/fashion-forward-rain-gear-made-from-recycled-shower-curtains.html) & [janebowler](http://www.janebowler.co.uk) I can completely see the genesis of Jane Bowler's [shower curtain raincoat](https://www.trendhunter.com/trends/transhabit-collection) concept. Let's just say, it's natural to look at one thing that protects against water and apply it to another design that is supposed to provide that same protection. "Fabricated using [heat forming techniques](https://www.trendhunter.com/trends/textile-production) and ultra-sonic welding," according to Psfk.com, Jane Bowler's designs will be showcased at the [upcoming exhibition](https://www.trendhunter.com/trends/dry-cleaning-exhibition) called 'Sustain' during the 2010 London Design Festival. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Exploring the use of unconventional materials to create sustainable fashion garments like shower curtain raincoats. - **Upcycling:** Adapting unconventional materials like shower curtains to create new and innovative products like raincoats. - **Eco-friendly Manufacturing:** Making use of new manufacturing techniques like ultra-sonic welding to create fashion items that are environmentally sustainable. ### Industries Being Reshaped - **Fashion:** Incorporating new materials and manufacturing techniques in the fashion industry to create sustainable fashion garments like shower curtain raincoats. - **Manufacturing:** Developing new eco-friendly manufacturing techniques to create sustainable products like raincoats made from unconventional materials. - **Environmental Sustainability:** Creating innovative products like shower curtain raincoats that contribute towards environmental sustainability and reducing waste in the fashion industry. ## Related on Trend Hunter - [Convertible Shelter Jackets](https://www.trendhunter.com/trends/shelter-wear.md) - [Rainproof Wheelchair Shells](https://www.trendhunter.com/trends/mobidry.md) - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md) - [Wearable Poncho-Style Tents](https://www.trendhunter.com/trends/onetigris-tentsformer.md) - [Grass Root-Made Sculptural Wearables](https://www.trendhunter.com/trends/rootfull.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Recycled Structural Chair Designs](https://www.trendhunter.com/trends/rcp2.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md)