# Highway Sunbathing 'Jana' by Michael Novoselov Ditches the Pool for the Parkway By Marissa Brassfield | Published 2010-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jana-by-michael-novoselov References: [behance.net](http://www.behance.net/gallery/Janna/756987) & [behance.net](http://www.behance.net/mengel) This [lingerie-and-swimwear shoot](https://www.trendhunter.com/trends/velvet-heat) titled 'Jana' by Michael Novoselov ditches the typical poolside or beach shoot in favor of an urban highway. The model lounges on a pool float in the middle lane, seemingly unaware of the perils of rush hour and speeding motorists. In other shots, the model lounges along a [concrete roadside barrier](https://www.trendhunter.com/trends/audi-car-couture) -- perhaps channeling a fashionable hitchhiker or drifter? See more from 'Jana' by Michael Novoselov above. **Implications** - One of the most effective ways a company can advertise its product is by featuring [sexually charged advertising](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). The ads immediately generate interest from potential consumers, as well as a controversy-obsessed media, and critics of the ad's content. The kind of attention it creates immediately raises brand awareness. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sexually-charged Advertising:** Opportunity for companies to generate interest, controversy, and brand awareness through sexually-charged advertising. - **Urban Fashion Shoots:** Opportunity for fashion brands to embrace urban settings for photo shoots, creating a unique and captivating aesthetic. - **Unconventional Marketing Campaigns:** Opportunity for companies to break away from traditional advertising methods and explore unconventional marketing campaigns. ### Where This Applies - **Fashion:** Opportunity for fashion brands to leverage sexually-charged advertising and urban fashion shoots to attract customers. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to help companies develop unconventional marketing campaigns that generate attention and brand awareness. - **Media and Entertainment:** Opportunity for media and entertainment companies to capitalize on the controversy and buzz generated by sexually-charged advertising campaigns. ## Related on Trend Hunter - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)