# Contemporary Cowgirl Editorials The Vogue Netherlands Jan Welters Photoshoot Focuses on Farm Looks By Jordy E | Published 2015-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jan-welters References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2015/05/ola-rudnicka-by-jan-welters-for-vogue-netherlands-may-2015.html) & [vogue.de](http://www.vogue.de) The [Vogue](https://www.trendhunter.com/trends/nft-collection2) Netherlands Second Skin editorial shot by photographer Jan Welters introduced a contemporary take on the [classic cowgirl look](https://www.trendhunter.com/trends/cowgirl-grass). Model Ola Rudnicka delivered the captivating production with the insight of stylist Marije Geokoop. Readers of the Vogue Netherlands May 2015 issue will be able to take in both Rudnicka and Goekoop's work. Together the pair exhibited large fur-lined coats, [cropped leather jackets](https://www.trendhunter.com/trends/rudsak-spring-collection) and wide high rise trousers. Instantly recognizable cattle-themed additions came of suede pants, leather belts and frayed boots. While many of these looks are appropriate for upscale farming settings, Goekoop also covered Rudnicka's figure in gravel. This spoke to Vogue Netherlands' desire to be rustic while also ahead of the fashion curve. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 79% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Contemporary Cowgirl Look:** Disruptive Innovation Opportunity: Create a new line of modern cowgirl-inspired clothing that combines traditional western aesthetics with contemporary fashion trends. - **Large Fur-lined Coats:** Disruptive Innovation Opportunity: Develop innovative and sustainable faux fur alternatives for large, cozy coats to cater to the growing demand for cruelty-free fashion. - **Wide High Rise Trousers:** Disruptive Innovation Opportunity: Introduce technologically advanced fabrics and construction techniques to wide high rise trousers, offering enhanced comfort and flexibility. ### Industries Being Reshaped - **Fashion:** Disruptive Innovation Opportunity: Explore sustainable materials and production methods to meet the increasing consumer demand for eco-friendly fashion choices in the industry. - **Luxury Retail:** Disruptive Innovation Opportunity: Embrace the contemporary cowgirl aesthetic in luxury retail, combining high-end craftsmanship with western-inspired designs to tap into new market segments. - **Footwear:** Disruptive Innovation Opportunity: Develop durable and versatile boots that blend western-style frayed aesthetics with enhanced functionality and comfort for everyday wear. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md) - [Cow Print High-Top Shoes](https://www.trendhunter.com/trends/rasant-mid.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md)