# Street Life Awareness Campaigns Jan Moucha's Subversive Homelessness Posters By Marissa Brassfield | Published 2009-07-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jan-moucha-homelessness References: [behance.net](http://www.behance.net/Gallery/outdoor-campaign-homelessness/273324) This unusual homelessness campaign is by Jan Moucha, who used [adhesive posters](https://www.trendhunter.com/trends/outdoor-advertising-campaign) to [raise awareness](https://www.trendhunter.com/trends/poverty-solutions) of street life with subversive images and statistics. The image that kicks off the gallery is a baby carriage filled with items a homeless person might carry in a shopping cart; it's placed at a playground. Another makes a trashcan look like the interior of a refrigerator. Jan Moucha's homelessness campaign forces us to think about the struggles a homeless person has in comparison to our own. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Subversive Awareness Campaigns:** Opportunity for businesses to create impactful campaigns that challenge societal norms and raise awareness for important issues. - **Creative Adhesive Posters:** Innovative approach for businesses to use adhesive posters to capture attention and deliver powerful messages. - **Empathy-driven Marketing:** Disruptive innovation opportunity for businesses to incorporate empathy and human connection in their marketing strategies to drive social change. ### Where This Applies - **Advertising and Marketing:** Opportunity for advertising agencies and marketing firms to develop unique and impactful campaigns that generate social awareness. - **Public Relations:** Potential for PR firms to support and collaborate with awareness campaigns that aim to challenge societal norms and raise empathy. - **Street Art:** Emerging industry with potential for collaborative projects between street artists and businesses to create thought-provoking campaigns. ## Related on Trend Hunter - [Living Condition Awareness Dollhouses](https://www.trendhunter.com/trends/unwelcome-home.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Homelessness Metaverse Campaigns](https://www.trendhunter.com/trends/metaverse-campaign.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Housing Crisis Presentation Campaigns](https://www.trendhunter.com/trends/real-life-roomsets.md) - [Homeless Awareness Films](https://www.trendhunter.com/trends/no-address.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md)