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# Men's Onesies
Jan iu Mes' SS 11 Menswear Collection Features Off-Putting Pieces

By Tiana Reid | Published 2010-07-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jan-iu-mes
References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=34&ArticleID=8002&PageNum=1) & [janiumes](http://www.janiumes.com/)

Jan iÃº MÃ©s launched its Spring/Summer 2011 collection at Barcelona Fashion Week recently and its pieces were all about typically off-putting fashion shapes and colors. With multicolored butterfly-printed onesies for men and slouchy oversized suit jackets, Jan iÃº MÃ©s put fashion â€œdon'tsâ€ in their place.

The beautiful collection is filled with pastel hues and an overall futuristic vibe.

**Implications** - The Jan iÃº MÃ©s Spring/Summer 2011 collection had a lot of interesting fashion pieces to look at including gladiator-type sandals, skin-colored pants and rainbow-striped t-shirt. The onesies that the male models wore looked just like women's one piece bathing suits or gymnastic training outfits. Perhaps it will become a new everyday style for men?

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 90% | Activity: 74% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Multicolored Menswear:** There is a disruptive innovation opportunity to create a new market for men's fashion with unconventional colors and patterns.
- **Gender-blurring Fashion:** The rise of gender-neutral fashion presents an opportunity to challenge traditional societal norms and expand the market for inclusive designs.
- **Futuristic Menswear:** Designing futuristic-inspired fashion for men can tap into the growing demand for avant-garde styles.

### Where This Applies

- **Fashion Design:** Fashion designers can explore unconventional styles and creations to cater to the demand for unique and boundary-pushing menswear.
- **Retail:** Retailers can capitalize on the trend of gender-neutral fashion by offering a wide range of inclusive clothing options for men.
- **Advertising:** Advertising agencies can embrace the concept of multicolored menswear and create compelling campaigns to challenge traditional fashion norms.

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