# Gut-Friendly Premium Sodas Jamu Refreshes with Real Fruit, Botanicals and Prebiotic Fiber By Laura McQuarrie | Published 2025-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jamu References: [beveragedaily](https://www.beveragedaily.com/Article/2025/10/21/functional-beverage-innovation-gut-health-energy-and-more/) & [wearejamu](https://wearejamu.co.uk/)  [Jamu's](https://www.trendhunter.com/trends/jamu-wild-water) lightly sparkling premium sodas combine real juice, botanical extracts and a prebiotic blend of chicory root fiber and apple cider vinegar to offer an alternative to conventional fizzy drinks while supporting gut wellness. These zero-sugar sparkling drinks are available in vibrant cans and refreshing flavors like Lemon & Basil and Blood Orange & Peach, crafted without artificial sweeteners, colors or preservatives. Alongside six grams of prebiotic plant fiber per can, Jamu delivers Vitamin C and zing, and it's range is not only vegan-friendly but also 14-allergen-free. Developed to suit all drinking occasions, Jamu offers a better-for-you alternative to high-sugar sodas and [similar benefits to kombucha](https://www.trendhunter.com/trends/fizzy-probiotic-drinks), minus the funky flavor and floating strands of yeast and bacteria. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 79% | Activity: 86% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Prebiotic Beverages:** As consumers become more health-conscious, beverages with prebiotic ingredients are gaining traction for their potential to support gut health. - **Zero-sugar Soft Drinks:** The demand for healthier soda alternatives is increasing, prompting innovation in creating beverages that deliver flavor without added sugars. - **Botanical Flavor Infusion:** Utilizing botanical extracts, drinks are being elevated with unique aromas and tastes, aligning with consumer interest in natural ingredients. ### Industries Being Reshaped - **Functional Foods and Beverages:** With a growing market for products that offer health benefits beyond basic nutrition, this industry is rich for the exploration of gut-friendly innovations. - **Natural and Organic Beverage Industry:** As consumers increasingly seek out clean-label drinks, this industry capitalizes on demand for beverages made without synthetic additives. - **Vegan-friendly Products:** The rise in veganism is influencing industries to develop plant-based alternatives, providing soda options that cater to dietary restrictions and health preferences. ## Related on Trend Hunter - [Functional Gut-Friendly Sodas](https://www.trendhunter.com/trends/cove-gut-healthy-soda.md) - [Spiked Prebiotic Sodas](https://www.trendhunter.com/trends/popsips.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Mood-Boosting Prebiotic Sodas](https://www.trendhunter.com/trends/daytrip-prebiotic-sodas.md) - [Citrusy Gut-Friendly Sodas](https://www.trendhunter.com/trends/lemon-lime.md) - [Fizzy Fermented Drinks](https://www.trendhunter.com/trends/tepache.md) - [Prebiotic Gut-Friendly Raspberry Sodas](https://www.trendhunter.com/trends/halfday-iced-tea.md) - [Nostalgic Gut-Healthy Sodas](https://www.trendhunter.com/trends/thirsty-buddha.md) - [Prebiotic Botanical Tonics](https://www.trendhunter.com/trends/botanical-tonic.md)