# Child-Friendly Sparkling Waters Jamu Wild Water is Launching Three Naturally Flavored Refreshments By Michael Hemsworth | Published 2022-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jamu-wild-water References: [retailtimes](https://www.retailtimes.co.uk/jamu-wild-water-launches-three-naturally-flavoured-sparkling-botanical-waters-for-kids/) & [jamuwildwater](http://www.jamuwildwater.co.uk/)  [Jamu Wild Water](https://www.trendhunter.com/trends/jamu) has announced a new lineup of beverages that will be launching in the UK to provide children with a refreshment that is formulated with flavor and health in mind. The [sparkling water drinks](https://www.trendhunter.com/trends/radnor-spring) are made with [zero sugar](https://www.trendhunter.com/trends/unsweetened-soft-drinks) in the mix, and also have 38% of the recommended daily intake of vitamin C and zinc as well as 25% of the recommended intake of fiber for children aged five to 11. The drinks come in three flavors including Sparkling Raspberry, Elderberry & Mallow, Sparkling Blood Orange & Echinacea and Sparkling Lemon, Dandelion & Nettle. The new products from Jamu Wild Water are likely to be favored by parents looking to provide their youngsters with a refreshment that calls to mind sugary fizzy drinks, but with a decidedly more healthful recipe. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 55% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Child-friendly Sparkling Waters:** Providing a healthier alternative to sugary fizzy drinks for children with a refreshment that is formulated with flavor and health in mind. - **Zero-sugar Beverages:** Catering to customers who desire to cut down their sugar consumption while still enjoying flavored drinks. - **Functional Beverages for Children:** Consumers' increasing concern for the health and wellness of children opens up the possibility of creating more functional drinks with added vitamins and fiber. ### Sectors Adopting This - **Beverage Industry:** Industry players can capitalize on creating functional beverages that cater to the growing market of health-conscious consumers who are simultaneously seeking taste and nutrition. - **Children's Food and Beverage Industry:** This industry can focus on manufacturing beverages that not only appeal to children but that also alleviate their health concerns. - **Retail Industry:** Retailers can capitalize on the demand for healthier beverages with increased shelf space of these child-friendly sparkling waters. ## Related on Trend Hunter - [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Gut-Friendly Premium Sodas](https://www.trendhunter.com/trends/jamu.md) - [Free-From Kids Juice Boxes](https://www.trendhunter.com/trends/juicy-water.md) - [Kid-Friendly Bubbly Beverages](https://www.trendhunter.com/trends/sparkling-juice-drink.md) - [Kid-Friendly Seltzer Beverages](https://www.trendhunter.com/trends/seltzerjr.md) - [Child-Focused Bottled Waters](https://www.trendhunter.com/trends/dino-water.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md)