# Player-Made PB&J Sandwiches The Jams x NFLP Collab Was Created with Active NFL Players By Laura McQuarrie | Published 2026-05-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jams-x-nflpa References: [prnewswire](https://www.prnewswire.com/news-releases/nfl-players-and-jams-join-forces-to-create-first-player-made-pbj-302780552.html) & [getjams](https://www.getjams.com/) Jams PB&J announced a first-of-its-kind collaboration, Jams x [NFLPA](https://www.trendhunter.com/trends/off-season) (NFL Players Inc., the licensing and marketing arm of the [NFL Players Association](https://www.trendhunter.com/trends/bocces-bakery-1),) that launches at retailers nationwide this summer, treating snackers to the first PB&J developed with active NFL players. Players provided valuable feedback on everything from ingredients and flavors to packaging, and the final, protein-boosted lineup is designed to reflect how they prepare to perform. "I've always been very intentional about how I fuel my body and we're proud to invest in a modern take on my favorite childhood classic," said Caleb Williams, quarterback for the [Chicago Bears](https://www.trendhunter.com/trends/nba-oreo-cookies). Through the partnership, NFL Players Inc. is granting Jams full licensed access to NFL player names, images, and more. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 45% | Activity: 49% | Freshness: 77% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Athlete-curated Food Products:** Products developed with active athletes offering authenticity and performance-focused nutrition that challenges traditional celebrity endorsements. - **Protein-enhanced Convenience Foods:** Snack items fortified with protein and functional ingredients aiming to bridge pleasure and performance in on-the-go eating occasions. - **Personality-driven Co-branding:** Collaborations leveraging players' identities that create collectible packaging and fandom-driven purchasing triggers. ### Where This Applies - **Retail Grocery:** Mass-market grocers becoming platforms for athlete-backed premium SKUs that redefine impulse and health aisles. - **Sports Licensing & Merch:** Player image licensing expanding into consumables, unlocking new revenue streams beyond apparel and memorabilia. - **Food Manufacturing & CPG:** Manufacturers adapting formulations and supply chains to accommodate athlete input and licensed branding requirements. ## Related on Trend Hunter - [Nutty Crustless Berry Sandwiches](https://www.trendhunter.com/trends/uncrustables-peanut-butter-mixed-berry.md) - [Re-Energized Snack Campaigns](https://www.trendhunter.com/trends/speakie-snackie-campaign.md) - [Protein PB&J Sandwiches](https://www.trendhunter.com/trends/jams.md) - [Savory Mess-Free Prepackaged Sandwiches](https://www.trendhunter.com/trends/uncrustables.md) - [Protein-Rich Pocket-Style Sandwiches](https://www.trendhunter.com/trends/uncrustables-burstin-blueberry.md) - [Mushroom-Infused Nut Butters](https://www.trendhunter.com/trends/bear-butter.md) - [Protein-Rich Low-Carb Noodle Ranges](https://www.trendhunter.com/trends/dry-noodles.md) - [Crustless Protein Sandwiches](https://www.trendhunter.com/trends/higher-protein-pbjs.md) - [Crustless Berry Sandwiches](https://www.trendhunter.com/trends/peanut-butter-and-raspberry-spread.md)