# Fruity Raspberry-Stuffed Biscuits McVitie’s is Adding Two New Flavors to Its Jammy’s Range By Katherine Pendrill | Published 2026-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jammys-range References: [foodbev](https://www.foodbev.com/news/mcvitie-s-expands-jammy-s-range-with-new-fruit-flavours)  The U.K.-based biscuit brand [McVitie’s](https://www.trendhunter.com/trends/jaffa-cakes-raspberry) is expanding its iconic [Jammy’s](https://www.trendhunter.com/trends/jammy-heart-cookie) range by adding two juicy new fruit flavors: Raspberry and Apple. Tapping into the growing demand for fruit-forward snack options, the newest additions to McVitie’s Jammy’s range offer a sweet and fruity biscuit option. The new Jammy’s Raspberry Flavour consists of a light, crumbly biscuit stuffed with a bright and tangy raspberry filling. On the other hand, the new Jammy’s Apple Flavour features the same icing sugar-dusted biscuit, but with a crisp and tart apple filling. As Bethan Ashman, Brand Manager at [Pladis UK&I](https://www.trendhunter.com/trends/mcvities-digestives-jaffa-cakes), says of the new offerings, "We’re excited to introduce Jammy’s Raspberry and Apple flavour to our growing biscuit range. These biscuits are a fun, flavour-packed option, perfect for lunchboxes, sharing or on-the-go snacking.” The new Jammy’s Raspberry Flavour will roll out first, and then both flavors will be available from major retailers in the U.K. as of June 6th. Image Credit: McVitie’s ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 98% | Activity: 99% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fruit-forward Snacking:** Growing consumer preference for fruit-centric flavors creates scope for products that combine indulgent textures with perceived freshness and health attributes. - **Flavor Extension of Classic Brands:** Heritage biscuit lines expanding into novel fillings signal opportunities for leveraging brand trust to introduce premium or limited-edition taste variants. - **On-the-go Indulgence:** Demand for convenient, shareable treats highlights potential in single-serve, portable formats that preserve texture and flavor integrity during travel. ### Where This Applies - **Packaged Snacks:** Manufacturers in this space could benefit from reformulated fillings and coatings that balance shelf stability with fresh fruit sensory profiles. - **Retail Grocery:** Supermarkets and convenience chains may see enhanced category differentiation through curated assortments and seasonal flavor rollouts tied to shopper occasions. - **Food Manufacturing & Ingredients:** Suppliers of fruit concentrates, natural preservatives, and texturizers are positioned to innovate ingredient systems that deliver authentic taste and extended shelf life. ## Related on Trend Hunter - [Cream-Filled Oat Biscuits](https://www.trendhunter.com/trends/hobnobs-oaty-crunch-creams.md) - [Swicy Snack Cakes](https://www.trendhunter.com/trends/mcvities-jaffa-cakes-hot-honey1.md) - [Limited-Edition Pink-Hued Biscuits](https://www.trendhunter.com/trends/mcvities-digestives-pink.md) - [Spicy-Sweet Snack Cakes](https://www.trendhunter.com/trends/mcvities-jaffa-cakes-hot-honey.md) - [Seasonally Inspired Snack Cookies](https://www.trendhunter.com/trends/fancypants-cookies.md) - [Dessert-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/crunch-creams.md) - [Jam-Filled Sponge Cake Bites](https://www.trendhunter.com/trends/gooey-strawberry-jammy-sponges.md) - [Mini Jam-Filled Biscuits](https://www.trendhunter.com/trends/jammie-dodgers-really-fruity-minis.md) - [Mini Strawberry Jam Tarts](https://www.trendhunter.com/trends/strawberries-cream-tarts.md)