# Confetti-Causing Branding Jammy Yummy Packaging is Eaten Away by Delicious Little Holes By Amelia Roblin | Published 2014-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jammy-yummy-packaging References: [lovelypackage](http://lovelypackage.com/jammy-yummy/) & [heystudio.es](http://heystudio.es/projects/jammy-yummy/) Food can fulfil one part necessity and one part pleasure, and Jammy Yummy packaging certainly celebrates the latter. The 'Hey' graphic design studio of [Barcelona](https://www.trendhunter.com/trends/mercado-little-spain) has done up this range of delectable [vegetable jellies](https://www.trendhunter.com/trends/profanity-jam) with great youthful enthusiasm in terms of color and crafty concept. The Miami-based preserves company dressed up the collection of jam jars with brightly hued labels that reflect an intense concentration of some of the ingredients' natural pigments: the pepper flavor is bright red, the jalapeño is bold green and the onion flavor is yellow, for instance. Crisp sans serif typefaces clearly label the different varieties, but it's the stickers' textures that really get noticed. Jammy Yummy packaging is perforated with hole punch marks, depicted as confetti in these images, and representative of little nibbles. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Colorful Packaging:** Disruptive innovation opportunity: Explore using bright, vibrant labels and packaging designs that reflect the natural pigments of the product. - **Creative Labeling:** Disruptive innovation opportunity: Incorporate unique textures and perforated designs into packaging labels to enhance visual appeal and create a playful experience for consumers. - **Youthful Branding:** Disruptive innovation opportunity: Embrace a youthful and enthusiastic graphic design style that captures attention and resonates with younger target demographics. ### Where This Applies - **Food Packaging:** Disruptive innovation opportunity: Explore innovative packaging solutions that enhance the visual appeal and sensory experience of food products. - **Preserves:** Disruptive innovation opportunity: Develop unique and eye-catching packaging designs for preserves that reflect the diverse flavors and ingredients. - **Graphic Design:** Disruptive innovation opportunity: Push boundaries in graphic design by incorporating textures, perforations, and tactile elements into packaging designs. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md)