# Premixed Wine Cola Cocktails Jam Shed Jammy Red Wine x Cola Takes a Bold Approach to RTDs By Michael Hemsworth | Published 2026-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jammy-red-wine-x-cola References: [retailtimes](https://retailtimes.co.uk/jam-shed-launches-uk-category-first-with-jammy-red-wine-x-cola-rtd-cans/) & [jamshedwines](https://jamshedwines.com)  Jam Shed Jammy Red Wine x [Cola](https://www.trendhunter.com/trends/wine-and-cola) has been debuted by the brand as its latest [ready-to-drink (RTD) refreshment](https://www.trendhunter.com/trends/unconventional-rtd-cocktails) that aims to satisfy increasing consumer calls for alcoholic beverages with an unexpected twist. The drink is positioned as a refreshing, flavor-forward canned wine beverage that's achieved with the brand's signature red and mixed with the classic flavor of cola. This mixture offers a premixed way for consumers to enjoy the classic Spanish calimocho cocktail and is positioned to be a hit amongst consumers in the UK as we head into the warm weather entertaining months. Head of Brand Marketing at [Vinarchy](https://www.trendhunter.com/trends/jam-shed-white-blend) Peter English spoke on the Jam Shed Jammy Red Wine x Cola saying, "Jam Shed is a brand built on disruption and bold flavour, and this launch is no different. Perfectly timed for retailers looking to capitalise on summer drinking occasions, the Jammy Red Wine x Cola cans give shoppers something genuinely new and exciting to reach for. Consumer appetite for convenient, flavour-forward options is only growing, and Jam Shed is well positioned to capitalise on that momentum.” ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 63% | Activity: 68% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premixed Wine Cocktails:** Blending wine with familiar mixers in ready-to-drink cans signals room for novel hybrid alcohol formats that disrupt traditional wine consumption patterns. - **Flavor-forward Rtds:** A pivot toward bold, unconventional flavor pairings highlights demand for intensely flavored convenience beverages that challenge standard beer-and-cider dominance. - **Nostalgic Cocktail Revivals:** Reimagining classic drinks like calimocho in contemporary packaged forms points to opportunities for retro-inspired products to capture younger, experience-seeking drinkers. ### Who This Affects Most - **Alcoholic Beverage Retail:** Seasonal and occasion-led merchandising of quirky canned wine cocktails suggests new assortment strategies that could redefine point-of-sale appeal in off-trade channels. - **Canned Beverage Manufacturing:** Rising interest in wine-based RTDs creates potential for specialized canning lines and formulation expertise centered on preserving wine character in metal packaging. - **Summer Entertainment and Events:** Outdoor and social drinking occasions increasingly favor portable, single-serve alcohol options, indicating scope for curated beverage programs focused on novel canned cocktails. ## Related on Trend Hunter - [Spiced Ready-to-Drink Cola Cocktails](https://www.trendhunter.com/trends/bacard-cocacola-spiced.md) - [Ready-to-Serve Rum Refreshments](https://www.trendhunter.com/trends/bacard-cocacola.md) - [Soda Brand Canned Cocktails](https://www.trendhunter.com/trends/schweppes-mix.md) - [Canned Bar-Quality Rum Cocktails](https://www.trendhunter.com/trends/v-rum-canned-cocktails.md) - [Ready-to-Sip Sangrias](https://www.trendhunter.com/trends/daughters-of-the-vine.md) - [Fiery Canned Rum Cocktails](https://www.trendhunter.com/trends/sly-dog-rum-spiced-n-stormy.md) - [Full-Bodied Australian Wine Blends](https://www.trendhunter.com/trends/jam-shed-dark-jam.md) - [Tropical Blended White Wines](https://www.trendhunter.com/trends/jam-shed-tropical-crush.md) - [Zesty Summertime Dining Wines](https://www.trendhunter.com/trends/jam-shed-white-blend.md)