# Squeezable Jam Pouches JamJam Swaps the Traditional Glass Jar for a Portable Packet By Laura McQuarrie | Published 2016-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jamjam References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/jamjam-concept.html) 'JamJam' is a concept jam packaging design by SoRam Rachel Kim that makes it easy to eat jam on the go. The idea takes the form of a two-piece packaging system, which includes a squeezable pouch with a leaf-shaped screw-top cap, plus a matching leaf-shaped utensil for spreading the product. This leaf-shaped spoon is designed in such a way so that individual layers can be peeled off to ensure freshness with each use. In order to give consumers a peek at the product from inside its opaque packaging, the front of the packet includes a section with a transparent cutout that reveals the preserve spread inside. As well as including classic jam flavors like [Apple](https://www.trendhunter.com/trends/jammie-dodgers-apple-blackcurrant-burst), [Raspberry](https://www.trendhunter.com/trends/core-nutritionals-and-big-league-chew) and [Orange](https://www.trendhunter.com/trends/jagermeister-orange), this concept also imagines more unusual varieties like Chestnut. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Portable Food Packaging:** Squeezable jam pouches offer a convenient way to eat food on the go, inspiring innovation in portable food packaging. - **Sustainable Packaging:** The leaf-shaped spoon design and transparent cutout in the packaging encourage eco-friendly practices and drive innovation in sustainable packaging solutions. - **Unconventional Product Flavors:** The introduction of unusual varieties like Chestnut in jam packaging opens up opportunities for companies to explore unconventional flavor options. ### Where This Applies - **Food Packaging:** The concept of squeezable jam pouches can disrupt traditional glass jars and inspire new packaging designs in the food packaging industry. - **Food Service:** The portable and convenient nature of squeezable jam pouches can transform the way food is served in cafes, restaurants, and other food service establishments. - **Flavor Innovation:** The introduction of unusual jam flavors like Chestnut creates opportunities for flavor innovation in the food industry, particularly in the jam and spread segment. ## Related on Trend Hunter - [Vibrant Single-Serve Jam Packs](https://www.trendhunter.com/trends/concord-grape-chia-smash-squeezables.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md) - [Upcycled Bacon Jams](https://www.trendhunter.com/trends/tbj-gourmet-bacon-jam.md) - [Free-From Dippable Snacks](https://www.trendhunter.com/trends/jam-dipper.md) - [Wine-Inspired Jam Recipes](https://www.trendhunter.com/trends/jam-vino.md) - [Ready-to-Eat Crustless Sandwiches](https://www.trendhunter.com/trends/lunchables-pbj.md) - [Free-From Frozen Jelly Sandwiches](https://www.trendhunter.com/trends/sunbutter-jammies.md) - [Squeezable Hummus Pouches](https://www.trendhunter.com/trends/hummus-pouch.md) - [Wholesome Toaster Pastries](https://www.trendhunter.com/trends/smash-foods-toasties.md)