# Jam-Inspired Beauty Products Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends By Kalin Ned | Published 2025-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jaminspired-beauty References: [dear.cloud](https://dear.cloud/collections/cosmetics/products/dewy-lip-jam) & [dear.cloud](https://dear.cloud/collections/cosmetics/products/gentle-crush-serum-blush)  Korean Beauty Brand dearcloud™ launched two jam-inspired beauty offerings that merge skincare benefits with on-trend color cosmetics. The Dewy Lip Jam offers a hybrid lip treatment that delivers intense shine while incorporating nourishing ingredients like Vitamin E and petroleum jelly to condition lips. This formulation captures the coveted 'jammy' aesthetic — the popular 'glazed donut' lip, in particular — that is currently dominating social media beauty trends. It provides buildable color with a glass-like finish. Similarly, the Gentle Crush Serum Blush combines pigmented cheek color with hydrating hyaluronic acid. The product allows for bold application while maintaining skin-friendly properties. Both products adhere to clean beauty standards. They are free from parabens, sulfates, and gluten while also maintaining vegan and cruelty-free certifications. Image Credit: dearcloud™ ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 88% | Activity: 91% | Freshness: 41% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Beauty Formulations:** The integration of skincare benefits with color cosmetics in products like the Lip Jam and Serum Blush reflects a rising consumer demand for multifunctional beauty products. - **Social Media-driven Aesthetics:** The ‘jammy’ and ‘glazed donut’ trends underscore the strong influence of social platforms on consumer beauty preferences, steering companies toward viral-inspired product designs. - **Clean Beauty Standards:** A commitment to paraben-free, sulfate-free, and cruelty-free formulations represents the industry shift towards ethical and environmentally conscious beauty products. ### Sectors Adopting This - **Cosmetics Industry:** Merging skincare with makeup in innovative ways is shifting traditional boundaries within the cosmetics industry, driving the development of products that serve dual purposes. - **Social Media Marketing Industry:** The proliferation of trends such as the 'glazed donut' look exemplifies the power of social media in shaping consumer desires and necessitates agile marketing strategies. - **Ethical Beauty Industry:** A focus on vegan, gluten-free, and cruelty-free products is expanding the ethical beauty segment, catering to a growing consumer base that prioritizes sustainability and ethical sourcing. ## Related on Trend Hunter - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md) - [Purse-Shaped Beauty Balms](https://www.trendhunter.com/trends/the-crme-shop-kiss-blush-lip-cheek-balm.md) - [Shimmery Jelly Lip Serums](https://www.trendhunter.com/trends/liplock-jelly-serum.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Buildable Jelly-Style Lip Tints](https://www.trendhunter.com/trends/narins-beauty.md) - [Nourishing Lip Jellies](https://www.trendhunter.com/trends/jelly-lip-melt.md) - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Donut-Inspired Lip Serums](https://www.trendhunter.com/trends/tinted-lip-serum.md) - [Refreshing Lip Treatments](https://www.trendhunter.com/trends/glass-balm.md)