# Playful Shopping Assistants 'Jamie & I' Learns Uses Preference Through a Style Game By Joey Haar | Published 2018-01-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/jamie-i References: [jamieandi](https://www.jamieandi.com/) It can be daunting to offer up one's personal data in order to help an AI assistant understand the products that are most appealing, so the 'Jamie & I' platform has designed a system that's a little less intrusive. The [browser-based shopping assistant](https://www.trendhunter.com/trends/duckymaze) learns about users by playing a style game with them, giving users a way to pass on their [style preferences](https://www.trendhunter.com/trends/ralph-lauren-ask-ralph) without having to offer up more information than is necessary. The Jamie & I style game is simple, making it approachable for any user. It first prompts users to select their type of clothing — work, play, or both — and then presents them with pictures one at a time. All users need to do is decide whether or not they like each outfit. Once the game's been completed, Jamie & I will send users weekly emails with offers based on their results. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Personalized AI Assistants:** The rise of AI assistants that use personal data to provide tailored recommendations. - **Privacy-conscious Shopping:** The demand for shopping platforms that respect user privacy and only collect the necessary data. - **Gamified User Preferences:** The incorporation of interactive games to collect user preferences and enhance personalized experiences. ### Who This Affects Most - **E-commerce:** Opportunities for e-commerce platforms to develop AI assistants that respect user privacy and offer personalized recommendations. - **Gaming:** The integration of gamification techniques in user experience design for fashion and style-related applications. - **Data Analytics:** The need for data analytics tools and algorithms that can effectively process user preferences gathered through interactive games. ## Related on Trend Hunter - [AI-Powered Shopping Platforms](https://www.trendhunter.com/trends/aipowered-shopping-platform.md) - [AI-Powered Personal Shoppers](https://www.trendhunter.com/trends/perplexity-shopping-experience.md) - [AI Style Assistants](https://www.trendhunter.com/trends/fitcheck-ai1.md) - [AI Style Assistants](https://www.trendhunter.com/trends/clothly-ai.md) - [GenAI Fashion Assistants](https://www.trendhunter.com/trends/mango-stylist.md) - [Gamified Shopping Apps](https://www.trendhunter.com/trends/gamified-shopping-app.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [AI Thrifting Assistants](https://www.trendhunter.com/trends/thredup-2.md) - [AI-Powered Shopping Companions](https://www.trendhunter.com/trends/ai-powered-shopping-companions.md)