# Nonstop Standing Stunts Jamie Green Will Stay Upright for 24 Hours for His Social Business By Tiana Reid | Published 2014-04-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/jamie-green References: [onenightstandsleepwear](http://www.onenightstandsleepwear.com/) & [startsomegood](http://www.startsomegood.com/onenightstand) Jamie Green of the Australian social business One Night Stand will be kicking off the company's first full range by taking a stand. (Sorry, I had to.) On Friday April 11 in Melbourne, beginning at 6 a.m., Green will stand up for 24 hours straight in a transparent box an effort to "raise awareness for young people sleeping rough." Another goal is to pre-sell $24,000 worth of One Night Stand products. “I had a support network to help me turn things around, and now One Night Stand can be that for others,” said Jamie on his own experience. “We’ve all been working incredibly hard and now we’re ready to Make A Stand." If you're interested in contributing, check out One Night Stand's fundraising campaign on SocialBusiness.org favorite, StartSomeGood. Even if you're not in Melbourne, the event will be livestreamed so you'll be able to catch Jamie Green not sleeping. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Social Business Awareness:** The trend of raising awareness for social issues through unique and attention-grabbing initiatives like standing for 24 hours can open up opportunities for disruptive innovation in the social entrepreneurship space. - **Transparent Fundraising:** The trend of using transparent and engaging fundraising activities, such as standing in a transparent box, can inspire disruptive innovation in the fundraising and crowdfunding industries. - **Livestreamed Events:** The trend of livestreaming events to engage a wider audience can create disruptive innovation opportunities in the live streaming and virtual event industries. ### Who This Affects Most - **Social Entrepreneurship:** The social entrepreneurship industry can explore disruptive innovation opportunities by leveraging unique activities to raise awareness for social causes. - **Fundraising:** The fundraising industry can embrace disruptive innovation by adopting transparent and engaging methods, such as incorporating creative physical challenges. - **Live Streaming:** The live streaming and virtual event industry can seize disruptive innovation opportunities by developing technologies and platforms to enhance the livestreaming experience for audiences. ## Related on Trend Hunter - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Late-Night Text Campaigns](https://www.trendhunter.com/trends/ikea-u-up.md) - [Sustainable Festival Stands](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-stand.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Homelessness Metaverse Campaigns](https://www.trendhunter.com/trends/metaverse-campaign.md) - [Hypermarket Sleepover Experiences](https://www.trendhunter.com/trends/carrenight.md) - [Record-Breaking Retailer Slumber Parties](https://www.trendhunter.com/trends/ikea-pyjama-gathering.md) - [Australian Sleep-Focused Hotels](https://www.trendhunter.com/trends/emma-sleep-hotel.md)