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# Actors for Bear Rights
Jamie Bamber Bares Skin for PETA

By mediterranean | Published 2009-02-26 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/jamie-bamber-peta-ad
References: [homotography.blogspot](http://homotography.blogspot.com/2009/02/jamie-bamber-peta-ad-bearskin.html) & [blog.peta.org.uk](http://blog.peta.org.uk/2009/its-bare-skin-not-bearskin-for-jamie-bamber)

British actor Jamie Bamber is the latest celebrity to lend his fame and skin to [PETA](https://www.trendhunter.com/trends/animal-intelligence) in order to raise awareness of animal abuse.

The Jamie Bamber PETA ad highlights the inhumane killing of black bears in order to make the headpieces for the Queen’s Guards at Buckingham Palace. Tragically, the whole skin of a black bear is needed to make one of these hats, which are merely a ceremonial accessory.

Jamie Bamber urges us to, “Bare skin, not bearskin.” I am not sure I would want those Queen guards to bare their skin in the cold, but they could use faux fur to make the infamous hats.

Jamie Bamber is most famous for his role as Captain Lee ‘Apollo’ Adama on Battlestar Galactica.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 78% | Activity: 97% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Animal Welfare Activism:** Using celebrity endorsements for animal welfare advocacy campaigns.
- **Faux Fur Alternatives:** Marketing the use of synthetic fur or other animal-free materials in fashion accessories.
- **Sustainable Fashion:** Incorporating ethical and eco-friendly practices in the production and marketing of clothing, accessories, and other fashion items.

### Where This Applies

- **Fashion:** Creating animal-free fashion accessories and adopting sustainable practices in fashion production.
- **Advertising and Marketing:** Collaborating with celebrities for animal advocacy campaigns and marketing eco-friendly fashion alternatives.
- **Entertainment:** Promoting animal welfare advocacy and raising awareness on ethical and eco-friendly practices through media and entertainment platforms.

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