# Twice-Charred Whiskeys Jameson Black Barrel Irish Whiskey Boasts a Rich Flavor and Smooth Texture By Mary Van Puymbroeck | Published 2017-07-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jameson-black-barrel References: [uncrate](https://uncrate.com/article/jameson-black-barrel-irish-whiskey/) & [jamesonwhiskey](https://www.jamesonwhiskey.com/us/ourwhiskeys/jameson-select-reserve-black-barrel) [Jameson](https://www.trendhunter.com/trends/remixed-caribbean-beats) Black Barrel is a newly released rendition on the classic [Irish whiskey](https://www.trendhunter.com/trends/jameson-irish-whiskey-bottle). Jameson Black Barrel is a triple-distilled blend of pot still grain whiskey that is matured in a mixture of sherry casks and bourbon barrels. This product is unique in that the bourbon barrels are twice-charred. This is a process that can be quite time-consuming and labor-intensive, but it has an incredible flavor pay-off. The finished product has the signature smoothness of Jameson with an enhanced spice, nuttiness and intensified notes of vanilla. This makes the whiskey great in cocktails or smooth as a sipper. Jameson Black Barrel is packaged in a black tear-away paper bag as an homage to the additional charring process. This product is a great addition to the already strong Jameson portfolio. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Twice-charred Whiskeys:** Creating whiskies that undergo a twice-charred process can enhance flavor profiles and offer unique taste experiences. - **Sherry Cask Aging:** Utilizing sherry casks for whiskey aging adds complexity and richness to the flavor profile, attracting connoisseurs and enthusiasts. - **Enhanced Packaging:** Innovative packaging designs, such as tear-away paper bags, can create a unique branding experience and draw consumer attention. ### Who This Affects Most - **Whiskey Distilleries:** Distilleries can experiment with the twice-charred process to create premium whiskeys that stand out in the market and attract whiskey aficionados. - **Cocktail Bars:** Cocktail bars can utilize the distinct flavor profiles of twice-charred whiskeys to create unique and enticing cocktails, offering a new experience for customers. - **Packaging and Design:** Companies specializing in packaging and design can collaborate with whiskey brands to create innovative and visually appealing packaging concepts that enhance brand identity and attract consumer attention. ## Related on Trend Hunter - [Caribbean-Inspired Aged Irish Whiskey](https://www.trendhunter.com/trends/remixed-caribbean-beats.md) - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md) - [Double-Aged Tennessee Spirits](https://www.trendhunter.com/trends/jack-daniels-twice-barreled-heritage-barrel-rye.md) - [Exclusive Double-Barreled Bourbons](https://www.trendhunter.com/trends/bushmills.md) - [Whiskey-Infused Coffee Stouts](https://www.trendhunter.com/trends/whiskey-infused-coffee-stout.md) - [Stout Cask-Finished Whiskeys](https://www.trendhunter.com/trends/smokehead-twisted-stout.md) - [Premium Triple Mash Whiskeys](https://www.trendhunter.com/trends/jack-daniels-triple-mash.md) - [Fruity Sweet Whiskys](https://www.trendhunter.com/trends/johnnie-walker-black-ruby.md) - [Triple Barrel-Aged Taiwanese Whiskeys](https://www.trendhunter.com/trends/kavalan.md)