# Sexy Medical Fashiontography The James Van Der Beek Cosmopolitan 'Naughty Doctor' Spread By Meghan Young | Published 2010-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-van-der-beek-cosmopolitan References: [justjared.buzznet](http://justjared.buzznet.com/2010/05/11/james-van-der-beek-is-a-naughty-doctor/) & [cosmopolitan](http://www.cosmopolitan.com) Better known for his days on 'Dawson's Creek,' James Van Der Beek is slowly making a comeback, having appeared on 'One Tree Hill' and now on 'Mercy.' This James Van Der Beek [Cosmopolitan June editorial](https://www.trendhunter.com/trends/alessandro-micheles) has the actor playing a '[Naughty Doctor](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela),' and he shows just why people haven't had enough of him. Although I can't believe I'm admitting this, Van Der Beek looks damn good. No wonder he's playing a doctor on 'Mercy'--it suits him completely. Photographed by Markus Klinko and Indrani, the James Van Der Beek Cosmopolitan spread shows that the actor knows just what the magazine's readers want. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 83% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Medical Fashiontography:** Opportunity for fashion and beauty brands to enter the medical industry by creating stylish and functional medical attire. - **Celebrity Modeling:** Opportunity for brands to partner with popular actors to bring attention to their products and services. - **Naughty Marketing:** Opportunity for brands to approach marketing in a way that is edgy and pushes the boundaries of traditional marketing tactics. ### Where This Applies - **Fashion and Beauty:** Fashion and beauty brands can explore the medical industry by creating medical attire that is both stylish and functional. - **Entertainment:** Brands in the entertainment industry can capitalize on popular actors by partnering with them for endorsements and collaborations. - **Marketing and Advertising:** Marketers can experiment with strategies that push the boundaries of traditional marketing and explore edgier, more unconventional approaches. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Comfort-Driven Stylish Men's Footwear](https://www.trendhunter.com/trends/deming-recovery.md)