# Lonesome Hotel Editorials Oyster Magazine's 'Hotel Life' Story is Lensed by James Tolich By Jana Pijak | Published 2016-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-tolich References: [oystermag](http://www.oystermag.com/oyster-fashion-hotel-life-shot-by-james-tolich) & [jamestolich](http://jamestolich.com/) Photographer James Tolich captures 'Hotel Life,' an Oyster Magazine editorial that is both melancholy and visually bold. This photoshoot features model Emma Laird who poses inside an [opulent hotel room](https://www.trendhunter.com/trends/chteau-la-banquire). Laird dons a wardrobe of retro staples with a 60s flair but seems lonely despite of her luxurious accommodations. The model is captured as she ponders life or lays on the floor and even while staring at the walls of her elegant hotel room. This editorial by James Tolich boasts wardrobe styling by Janai Anselmi and highlights fashions from [H&M](https://www.trendhunter.com/trends/hm-and-elf-cosmetics), Kate Sylvester and Karen Walker among other labels. This editorial's set design is courtesy of Danielle Selig and appears [cinematic](https://www.trendhunter.com/trends/alessandro-micheles) thanks to its blend of pastel hues and dramatic decor accents. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Retro Staple Fashion:** Opportunities for disruptive innovation exist in creating sustainable and eco-friendly retro fashion lines that meet the growing demand for vintage-inspired clothing. - **Lonely Luxury:** Disruptive innovation opportunities lie in developing immersive and interactive technologies that can enhance the hotel experience and combat feelings of loneliness among guests. - **Cinematic Set Design:** The incorporation of augmented reality and virtual reality technologies into set design could provide disruptive opportunities for creating immersive and visually stunning experiences in various industries like film, theater, and events. ### Who This Affects Most - **Fashion:** The fashion industry can explore disruptive innovation by leveraging sustainable practices and materials to meet the demand for retro-inspired clothing. - **Hospitality:** The hospitality industry can embrace disruptive innovation by integrating advanced technologies to create interactive and engaging hotel experiences that alleviate feelings of loneliness among guests. - **Entertainment:** The entertainment industry, including film, theater, and events, can adopt disruptive innovation by incorporating augmented reality and virtual reality in set designs to provide immersive and captivating experiences for audiences. ## Related on Trend Hunter - [Saturated Tonal Maximalist Hotels](https://www.trendhunter.com/trends/locke-hotel.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md) - [Authentic Hotel Interiors](https://www.trendhunter.com/trends/berlins-chteau-royal-hotel.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Intimate Artful Historic Hotels](https://www.trendhunter.com/trends/hevresac-hotel.md) - [Spice-Inspired Hotel Renovations](https://www.trendhunter.com/trends/manly-pacific-hotel.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Industrial Intimate Hotel Interiors](https://www.trendhunter.com/trends/mona-athens.md)