# Neighborhood Corporate Logo Rebranding James Taylor Rebrands NYC Neighborhoods as Corporations By Jennifer Paul | Published 2014-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/james-taylor References: [huffingtonpost](http://www.huffingtonpost.com/2014/02/20/new-york-city-chains_n_4822728.html?&ncid=tweetlnkushpmg00000067) & [skillpages](http://www.skillpages.com/james.taylor/21) James Taylor is a Graphic Designer in New York City. The big apple is known for its incredible number of national chains and corporate retailers. Taylor decided to capture the city's corporate occupation by rebranding and reimagining the names of Manhattan neighborhoods. He rebranded them to look like large national retailers' logos. Some of the rebranded logos include corporations like [Bank of America](https://www.trendhunter.com/trends/bank-of-america-1), [Staples](https://www.trendhunter.com/trends/school-supply-drive) and [Dunkin' Donuts](https://www.trendhunter.com/trends/dunkin-and-stoney-clover-lane). Dunkin' Donuts is the largest retailer in New York City, with 515 stores scattered across the city. The series of rebranded images is called 'City in Chains.' The rebranding of some of the city's favorite neighborhoods are becoming mirror images of corporate America. It is an interesting take on how influential corporate America is to our lives. This is definitely an eye opener in the most imaginative way. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Neighborhood Rebranding:** Opportunity to reimagine and redesign local neighborhoods as branded entities. - **Corporate Influence:** Exploration of the impact of corporate America and its presence in urban communities. - **Satirical Branding:** Creation of parodies through reimagining popular logos in different contexts. ### Industries Being Reshaped - **Graphic Design:** Chance for graphic designers to creatively showcase branding and visual communication skills. - **Marketing and Advertising:** Opportunity to utilize creative strategies in brand promotion and consumer engagement. - **Urban Planning:** Potential for urban planners and architects to explore alternative perspectives in city design and development. ## Related on Trend Hunter - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Revamped Museum Brand Identities](https://www.trendhunter.com/trends/the-brooklyn-museums.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [New York Diner Redesigns](https://www.trendhunter.com/trends/capital-city-diner.md)