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# Crowdsourcing for Businesses
Tune in to the James Surowiecki HP Input Output Webcast at 10 AM!

By Marissa Brassfield | Published 2010-01-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/james-surowiecki-hp-input-output-webcast
References: [bit.ly](http://bit.ly/KClzT) & [leighbureau](http://www.leighbureau.com/speaker.asp?id=285)

At 10 AM PST / 1 PM EST, I’ll be live-tweeting the James Surowiecki [HP](https://www.trendhunter.com/trends/hp-presence) “Input | Output” webcast. James Surowiecki is the author of “The [Wisdom of Crowds](https://www.trendhunter.com/trends/dailycrowds): Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations.”

This afternoon’s webcast will cover collaborative technologies and crowdsourcing as a widespread business phenomenon. Feel free to [tweet me @trendhunter_eds](http://twitter.com/trendhunter_eds) your questions you’d like to ask James Surowiecki at the HP “Input | Output” webcast, and I’ll be sure to pass them along.

*Editor’s note: In the interest of full disclosure, the post above is written as a part of a paid promotion with HP and is intended to be interesting to our readers. We hope you enjoy this post and encourage you to support our sponsors by participating in their promotions.*

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 11% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Collaborative Technologies:** Opportunity for businesses to leverage collaborative technologies to tap into the collective wisdom of crowds.
- **Crowdsourcing:** Crowdsourcing as a widespread business phenomenon offers an innovative approach for businesses to gather ideas, solutions, and feedback from a large group of people.
- **Collective Wisdom:** Exploring how collective wisdom can shape businesses, economies, societies, and nations presents disruptive innovation opportunities for business professionals.

### Sectors Adopting This

- **Technology:** Technological advancements in collaborative technologies provide businesses with disruptive innovation opportunities to improve efficiency and decision-making processes.
- **Marketing and Advertising:** Crowdsourcing in the marketing and advertising industry allows businesses to tap into the creativity and insights of a larger community, leading to more innovative and engaging campaigns.
- **Product Development:** Using crowdsourcing as a tool for product development enables businesses to gather diverse perspectives, ideas, and feedback to create products that better meet customer needs and preferences.

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