# Morning Moment Photography James Stringer Captures His Subject Flooded in First Light By Meghan Young | Published 2010-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-stringer References: [behance.net](http://www.behance.net/gallery/The-Morning/708403) & [jamesstringer.co.nz](http://www.jamesstringer.co.nz) James Stringer understands the beauty of [first light](https://www.trendhunter.com/trends/wake-sleep-light). There's a softness and newness that can't be duplicated with any other kind of [lighting setup](https://www.trendhunter.com/trends/delicate-lighting). His latest [photo series](https://www.trendhunter.com/trends/hong-kongmorning), 'The Morning,' proves this. Capturing a serene moment, James Stringer shows that simply waking up is wondrous in itself. Of course, to capture this mood, he had the help of stylist Yeshe Dawa, makeup artist Michelle Brindle and hair stylist Kylie Crutchley. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **First Light Photography:** Opportunity to develop new techniques in capturing the beauty of first light. - **Serene Moments:** Opportunity to create marketing campaigns centered around capturing serene moments. - **Collaborative Styling:** Opportunity to create partnerships with stylists and hair/makeup artists. ### Industries Being Reshaped - **Photography:** Opportunities for photographers to experiment with first light photography. - **Beauty Industry:** Opportunities for makeup artists and hair stylists to offer services for capturing serene moments. - **Fashion Industry:** Opportunities for fashion brands to feature serene and collaborative moments in their marketing campaigns. ## Related on Trend Hunter - [Urban Soundscape Installations](https://www.trendhunter.com/trends/moment-installation.md) - [Immersive Light Exhibits](https://www.trendhunter.com/trends/spencer-finch.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Minimal Wake-Aware Lamps](https://www.trendhunter.com/trends/wake-sleep-light.md) - [Emotional Light Sculptures](https://www.trendhunter.com/trends/miror-collection.md) - [Lightning-Inspired Artful Exhibitions](https://www.trendhunter.com/trends/bright-light-shining.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Chalk Streams Exhibits](https://www.trendhunter.com/trends/british-conceptual-landscape-photographer.md)