# Clever Coupon Billboards James Ready Beer Gets Creative with Interactive Discount Posters By Allison Love | Published 2010-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/james-ready-beer References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/james_ready_hair_removal) & [jamesready](http://www.jamesready.com/jamesready.html) James Ready beer is one creative company when it comes to advertising their cheap brews. The company has unveiled a [series of billboards](https://www.trendhunter.com/trends/3d-billboards) around the Toronto, Canada area advertising various deals at local stores and tattoo parlors, all in order for beer drinkers to save a buck or two for James Ready beer. The ads read things like "15% off couples hair removal" and "10% off pots" with the stores address and name underneath it. James Ready Beer has definitely got their target audience down pretty well. What a [hilarious way to advertise](https://www.trendhunter.com/trends/league-losers). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Creating interactive billboards that engage with consumers and offer discounts can revolutionize the advertising industry. - **Hyperlocal Marketing:** Using billboards to promote local stores and establishments is an innovative way to connect with consumers in specific geographic areas. - **Humorous Advertising:** Incorporating humor into advertising campaigns, like James Ready Beer did, can capture attention and create a memorable brand experience. ### Where This Applies - **Outdoor Advertising:** The outdoor advertising industry can benefit from embracing interactive billboards that offer personalized and localized deals for consumers. - **Retail:** Retailers can explore partnerships with beer brands, like James Ready Beer, to promote their stores and products through creative and humorous advertising collaborations. - **Entertainment:** The entertainment industry can leverage humorous advertising techniques to engage with audiences and promote upcoming shows, movies, or events. ## Related on Trend Hunter - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Co-Branded Beer Cases](https://www.trendhunter.com/trends/laker-beer.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Back-Row Beer Campaigns](https://www.trendhunter.com/trends/back-rack-hack.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md)