# Abandoned Baby Bags James Piatt Mocks Celebrity Parenting with Kiddie Purse Design By Rachel | Published 2009-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-piatt-foundling References: [trenddelacreme](http://www.trenddelacreme.com/2009/08/foundling.html) & [jamespiatt](http://www.jamespiatt.com/09foundlingc1.html) Poking fun at celebrities and their parenting skills, James Piatt, who is known for his controversial purse designs, has created 'The Foundling.' 'The Foundling' is a copper purse that is designed to look like an abandoned and crying child. The baby in the bag also comes with 4 attachable clip-ons, a package of cigarettes (Britney Spears shoutout), an open window (Michael Jackson), water well for baby Jessica and an airplane (Charles Lindbergh, Jr.). **Implications** - Businesses that are able to transform something comedic or amusing into a product used for functional purposes will benefit tremendously in today's society. These businesses will also benefit by being perceived as highly approachable by potential consumers due to their comedic tastes. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Functional Comedy Products:** Creating products that merge comedy with functionality offers disruptive innovation opportunities for businesses. - **Approachable Branding:** Brands that incorporate comedic elements into their products can be seen as highly approachable, opening up disruptive innovation opportunities. - **Satirical Parenting:** Exploring satirical concepts related to parenting can lead to disruptive innovation in product design and marketing strategies. ### Who This Affects Most - **Fashion Accessories:** The fashion accessories industry can tap into the trend of creating functional comedy products like 'The Foundling'. - **Consumer Goods:** Consumer good companies can explore the approachable branding trend by incorporating comedic elements into their products. - **Parenting Products:** The parenting products industry can explore the idea of satirical parenting and create innovative products that cater to consumer needs. ## Related on Trend Hunter - [Whimsical Doll-Inspired Accessories](https://www.trendhunter.com/trends/pidgin.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Cartoon-Adorned Parenting Bags](https://www.trendhunter.com/trends/jujube.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Premium Baby Carrying Collections](https://www.trendhunter.com/trends/calpak.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Tech-Inspired Luxury Accessories](https://www.trendhunter.com/trends/tamagotchi-handbag.md)