# Elevated Modern Sunglasses James Oro Debuts the First Drop of Its New 'Collection II' Sunglasses By Kanesa D | Published 2022-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-oro References: [hypebae](https://hypebae.com/2022/5/los-angeles-brand-james-oro-eyewear-collection-two-where-to-buy) & [jamesoro](https://www.jamesoro.com/) [James Oro](https://www.trendhunter.com/trends/peter-james) is an LA-based sunglasses brand set to release the first drop from its ‘Collection II’ eyewear capsule. The new collection is dramatically different from the first, paying homage to popular and [classic styles from the past](https://www.trendhunter.com/trends/modern-retro-collection). The new line includes silhouettes like ‘Ace,’ ‘Amour,’ ‘Archetype,’ ‘Avant,’ ‘Icon,’ and ‘Titan,’ made from [Mazzucchelli](https://www.trendhunter.com/trends/mira-collection) acetate and brushed stainless steel. The glasses also use polarized lenses. Oro’s glasses are manufactured in family-owned factories, emphasizing the brand’s homegrown roots. The second collection aims to deliver a greater degree of refinement and craftsmanship, with styles for multiple purposes. James Oro believes the forthcoming drop will be iconic in the brand’s history. Interested consumers can purchase the ‘Collection II’ collection on the James Oro website. Image Credit: James Oro ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 74% | Activity: 59% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Retro-inspired Eyewear:** There is a disruptive innovation opportunity for eyewear brands to create modern eyewear that harkens back to classic designs of the past. - **Craftsmanship Emphasis:** Eyewear brands that prioritize craftsmanship and highlight their manufacturing process have unique selling points for consumers looking for high-quality, artisanal products. - **Sustainable Sunglasses:** Eyewear brands can explore environmentally-friendly materials and sustainable manufacturing processes to appeal to consumers who prioritize eco-consciousness. ### Who This Affects Most - **Eyewear Manufacturing:** The eyewear manufacturing industry has the opportunity to utilize new and unique materials as well as modernize traditional designs to appeal to diverse audiences. - **Online Retail:** Online retailers have the opportunity to offer a wider selection of eyewear products and provide personalized recommendations for customers based on their preferences. - **Sustainability Consulting:** Sustainability consulting firms can partner with eyewear companies to help them create more sustainable and environmentally-friendly products and manufacturing processes. ## Related on Trend Hunter - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [90s-Inspired Metallic Sunglasses](https://www.trendhunter.com/trends/oakley-neo-jacket.md) - [Versatile Sunglasses Collections](https://www.trendhunter.com/trends/back-to-daily-rhythm.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Tech Futuristic Eyewear Collections](https://www.trendhunter.com/trends/culture-refined.md)