# Mammoth Tusk Rings James Oliver Uses Materials That are 30 Million Years Old By Natasha Suter | Published 2010-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-oliver References: [artfire](http://www.artfire.com/modules.php?name=Shop&op=listing&product_id=1041039) James Oliver started selling his [handmade jewelry](https://www.trendhunter.com/trends/pretty-weird) in 1968, in San Franciso, California. As one of the original street artists selling at Union Square and Fisherman’s Wharf, James Oliver's jewelry creations can now be found exclusively online in his Artfire Studio. The most amazing piece of jewelry you’ll see is this featured ring, designed and created out of mammoth tusk. This piece is estimated to be 30 millions years old -- give or take a few. It was found in Siberia during a thaw by a group of hunters. Having learned and developed his craftsmanship at his own work bench, James Oliver's style evolved into something that can be described as [classic American with a western swing](https://www.trendhunter.com/trends/2025-valentines-day-collection). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 55% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Handmade Jewelry:** The trend of handmade jewelry presents opportunities for entrepreneurs to create unique and personalized pieces with a focus on craftsmanship. - **Exclusively Online:** The shift towards exclusively online sales allows jewelry designers like James Oliver to reach a wider audience and reduce overhead costs associated with physical stores. - **Ancient Materials:** Using ancient materials like mammoth tusk in jewelry design taps into the trend of sustainability and provides a unique selling point for innovative designers. ### Who This Affects Most - **Artisan Jewelry:** The artisan jewelry industry can capitalize on the growth of handmade and unique pieces that cater to individual taste and style. - **E-commerce:** The e-commerce industry can benefit from the increasing number of small designers like James Oliver who choose to sell exclusively online. - **Sustainable Fashion:** The sustainable fashion industry can incorporate ancient materials into their designs to appeal to conscious consumers looking for unique and eco-friendly products. ## Related on Trend Hunter - [Bug-Inspired Jewelry](https://www.trendhunter.com/trends/murder-hornet-ring.md) - [Personalized Wedding Bands](https://www.trendhunter.com/trends/personalized-wedding-bands.md) - [Iconic Jewelry Cuff Designs](https://www.trendhunter.com/trends/elsa-peretti1.md) - [Understated Made-to-Order Jewelry](https://www.trendhunter.com/trends/pearl-ring-1.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Rare Material Timepiece Designs](https://www.trendhunter.com/trends/oneofakind-timepiece.md) - [Eroded Coin Studded Jewelry](https://www.trendhunter.com/trends/eroded-coin.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md)