# Figure Accentuating Fashion James Mountford Puts the ‘Hip' in Hip Fashion By Shelby Lee Walsh | Published 2009-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-mountford-fashion References: [jamesmountford](http://www.jamesmountford.com/ocean/) Volumized shoulders seem to be all of the rage for fashionistas like Lady Gaga, Kate Moss and designers alike. Photographer James Mountford recognizes this trend and turns it on its head by photographing a stunning series of photos that accentuate the hips. While I would think most women would shy away from such an eccentric [exaggeration of womanly shape](https://www.trendhunter.com/trends/contemporary-femininity), I used to also think this was true about the return of [shoulder pads](https://www.trendhunter.com/trends/shapes-we-take). If fashion has taught us anything, it’s that anything is possible. Take a look at James Mountford’s ‘Ocean’ series for some gorgeously “hip” [black and white shots](https://www.trendhunter.com/trends/jiyongkim-fw25). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 86% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Volumized Shoulders:** Disruptive innovation opportunity: Design and create clothing and accessories that enhance and exaggerate shoulder volume in a unique and fashionable way. - **Hip Accentuation:** Disruptive innovation opportunity: Develop innovative techniques and styles to accentuate and celebrate hip shape in fashion, creating bold and empowering designs. - **Eccentric Exaggeration:** Disruptive innovation opportunity: Embrace bold and unconventional design elements that defy traditional norms, pushing the boundaries of fashion and self-expression. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity: Integrate new construction methods and materials to create garments that cater to the trend of volumized shoulders and hip accentuation. - **Photography:** Disruptive innovation opportunity: Explore innovative techniques and concepts in photography that showcase and celebrate eccentric fashion trends, creating visually captivating imagery. - **Accessories:** Disruptive innovation opportunity: Design and create accessories such as belts, jewelry, and handbags that complement and enhance the eccentric and exaggerated shapes of volumized shoulders and hip accentuation. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)